Audit & Discovery
Review technical issues, indexing, site structure, and competitors.
Get found by shoppers searching for products like yours. We combine Shopify SEO, AI search visibility, and conversion-focused improvements to help turn organic discovery into business growth.
A tailored growth strategy for your store. No guaranteed rankings, traffic, or revenue.
In a free 30-minute call, we’ll discuss your store, the customers you want to attract, and opportunities to improve product discovery and organic sales. No obligation.
I’m Marouane Rhafli, founder of Scrowp. My approach combines technical Shopify knowledge, search strategy, and an understanding of how ecommerce stores operate.
Before you invest in a long-term engagement, I want you to understand the process, what gets prioritized, and how progress is reported.
Get My Shopify Growth Strategy ↗Add your 90–120 second introduction video here.
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Every SEO improvement should support a business goal: reaching the right shoppers, helping them find the right products, and making it easier to buy.
Audits, crawlability, indexing, internal linking, structured data and Shopify-specific technical fixes.
Keyword mapping, optimized titles, descriptions and category structures aligned with buying intent.
Helpful articles, topic clusters and content planning designed to earn relevant search visibility.
Clear, trustworthy, well-structured content that improves your eligibility to be discovered and cited by AI search tools.
Competitor research, relevant link opportunities and brand authority development.
Monitor organic performance, search queries, indexing and progress against agreed SEO goals.
We start by understanding your business goals, then prioritize the technical, content, and product-discovery improvements most likely to matter for your store.
Review technical issues, indexing, site structure, and competitors.
Map search opportunities to collections, products, and content.
Start agreed technical fixes and high-priority on-page work.
Review completed work, early indicators, and upcoming priorities.
Before investing in SEO, ask to see the strategy, reporting approach, and relevant examples of completed work.
Verified client examples can be added here with the starting point, work completed, timeframe, and measured outcomes. No fabricated traffic charts, testimonials, or revenue claims.
Get My Shopify Growth Strategy ↗Marouane Rhafli is the founder of Scrowp, an SEO and Shopify specialist with more than 16 years of ecommerce and digital growth experience. His work combines technical optimization, search strategy and hands-on understanding of how Shopify stores are built.
As an Official Alibaba.com Ambassador and international speaker, Marouane brings an ecommerce-focused perspective to organic search. Your strategy is developed around your products, your competition and the customers you want to reach.
Explore Your Growth OpportunitiesSelected by Alibaba.com for his Shopify SEO expertise, Marouane collaborated on a dedicated Shopify SEO Advisor for Accio Work. The AI agent brings practical guidance inspired by his optimization approach to merchants exploring technical SEO, content, product visibility and GEO.
This collaboration reflects a focus on both established search practices and the future of AI-powered product discovery.
Explore My SEO AI Agent ↗
You do not need another checklist of keywords and backlinks. You need a clear plan to attract relevant shoppers, help them discover your products, and measure whether organic search is contributing to your business.
Align product and collection pages with high-intent searches so your store can compete for relevant organic demand.
Improve product-page clarity, internal paths, and the shopping experience to support more qualified sales opportunities.
Build durable organic visibility across traditional and AI-powered search as a complement to your existing acquisition channels.
We will review your priorities and discuss a tailored scope based on your catalog, competition, and current performance.
Get My Shopify Growth Strategy ↗Free 30-minute introductory consultation. No guaranteed rankings, traffic, or sales.
It varies by competition, site history, technical issues, and the work required. Meaningful results often take months; we cannot promise a specific timeline, ranking, or revenue outcome.
We assess your current search visibility, technical foundations, product and collection opportunities, and measurement setup. Then we agree on priorities and begin the highest-impact work within the approved scope.
Marouane guides the SEO approach. Ask during your consultation which activities he handles directly and which may be completed by the Scrowp team.
No. Search engines and AI discovery systems are outside our control. We focus on sound SEO work, transparent deliverables, and measurement.
The investment depends on your store’s size, competitive landscape, priorities, and agreed scope. We discuss your goals first, then recommend an appropriate engagement and explain the deliverables and pricing before you commit.
It can be, but a new store may need to prioritize product-market fit and conversion fundamentals alongside SEO. An initial assessment can help determine fit.
Tell us about your Shopify store and your goals. We will discuss a practical next step and whether Scrowp is the right partner.
Explore platforms and tools that can help you build, manage, automate and optimize your online business.
Automate your dropshipping workflow with product sourcing, inventory and price monitoring, and order fulfillment tools.
Explore AutoDS ↗Create and run an online store with tools for storefront design, product management, payments, and multichannel selling.
Explore Shopify ↗Explore AI-powered business assistance, including research and workflow tools to support ecommerce decisions and productivity.
Explore Accio Work ↗Improve your search strategy with SEO tools for keyword research, site audits, rank tracking, and backlink analysis.
Explore Moz ↗Build a polished Shopify storefront with a premium theme featuring customizable layouts and conversion-focused shopping features.
Explore Shrine Pro ↗Disclosure: Some links on this page are referral or affiliate links. Scrowp may earn a commission if you sign up or purchase through them, at no additional cost to you.
A well-structured and insightful book offering practical strategies for building an online business. It effectively covers entrepreneurship, SEO, AI, and personal branding. A valuable resource for anyone seeking financial independence through digital opportunities. Highly recommended.
We chose Scrowp's 6-month Shopify SEO package because we wanted to build sustainable organic traffic instead of constantly relying on paid advertising. The team took a comprehensive approach, from technical SEO and keyword research to content optimization and internal linking.
What impressed us most was the clear strategy, attention to detail, and consistent communication throughout the process. The service felt focused on long-term business growth rather than quick ranking promises.
If you're serious about improving your Shopify store's search visibility, Scrowp is definitely worth considering.
Marouane Rhafli is a true expert in GEO and modern SEO strategies. His deep understanding of how AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity discover and recommend businesses is impressive. He combines technical SEO knowledge with forward-thinking GEO strategies to help Shopify stores improve their online visibility. His expertise in AI-driven search optimization makes him a valuable resource for any business looking to stay ahead of the competition. Highly recommended!
Marouane Rhafli really knows his stuff when it comes to SEO! Professional, knowledgeable, and focused on real results. His expertise in Shopify SEO, organic traffic, and Google rankings is impressive. Highly recommend his services to anyone looking to grow their online business!

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