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Today, we are going to take a look together at some small concrete cases that we were able to do via our SEO service. They will show how the implementation of certain strategic actions can improve the SEO of a website.
Case 1
Article : “How To Get Your Business On Google Knowledge Graph”
What have been done ?
- The original title was “Getting Your Business On Google Knowledge Graph”, the preposition “How To” or “Comment” was added.
- The main keyword has been added in the H1 tag
- The number of keywords present in the alt, H2 and H3 tags of images have been reduced.
Results
- On-page SEO score increased from 79% to 92%
- On the Google result pages, the article went from the 50+ position to the first position for the query “ Google knowledge graph for business ”
Case 2
Article: “20 Beautiful Examples of Mobile Website Design”
What we did ?
- Originally, the title was “10 Examples of Mobile Friendly Websites in 2023”. The word “Beautiful” has been integrated in order to provoke a positive emotion. We also talked about it in our article giving 8 tips for writing a good title
- The meta description tag has been shortened to 160 characters
- The image to text ratio was too high, so the number of images in the article was reduced
The results
- On-page SEO score increased from 75% to 85%
- The article is well referenced on several strategic keywords such as “mobile-friendly examples” or “beautiful mobile-friendly websites”
Case 3
Article: “How Psychology Of Color Affects Your Marketing And Branding”
What we did ?
- Originally the title was “15 Psychological Facts Of Color In Marketing And Branding”, the adverb “How” or “Comment” was added
- The article was written using several LSI keywords
- The title has been written shorter to reach 65 characters
The results
- On-page SEO score increased from 71% to 88%
- The article is positioned in 11th position on the 2nd page of Google for the keyword “psychology of color in marketing”, a fairly competitive keyword
The ranking factors of your content according to Google
The ranking factors determined by Google are a set of criteria taken into account by the algorithms. By taking these criteria into consideration and doing optimization work, it will then be possible to improve your ranking among Google’s search results. Knowing these criteria is therefore essential, since they have a direct impact on your natural referencing.
We already know that certain criteria are important such as domain authority, user experience, mobile optimization, or the links present on the website.
With these three small concrete cases, it is clear that well-optimized titles are necessary. Of course, the title is far from being the only SEO criterion in the Google ranking. Implementing optimization actions on the page itself is also necessary, whether for users or for search engines.
Keywords are very important and should not be neglected. Analyzing your strategic keywords is essential in order to be able to integrate them into the title and content. By also looking at the search volume, you will be able to select the most interesting keywords for you, and those likely to generate significant traffic.
Conclusion
We have seen it by studying these few cases, the content and the words used can have a significant impact on readers. The proposed content must be sufficiently unique and relevant to capture the visitor’s interest.
For titles, favor words that arouse emotions, as we saw in our article.
The quality of content and titles is not enough to be well referenced on Google. We must also work on their optimization.
Optimizing content and tracking your website’s SEO performance should be systematic efforts.
