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There is not a salesman all over the world who does not wonder how to improve his sales figures, when sometimes all it takes to conquer a new audience is to be open-minded and willing to test new tricks… here are 5, to test absolutely!
1- Use customer reviews
The power of another’s opinion
The importance of customer reviews on merchant sites is well established. Online reviews and personal recommendations have the art of instilling buyer confidence. Also, if you know people who have already taken advantage of your services or products, kindly ask them to leave you a comment and a rating on your site.
You may have noticed that most people who shop on Amazon and eBay like to leave feedback about their purchases. This is a very useful practice to draw attention to the performance of the seller site. It doesn’t matter if it’s positive, negative or neutral feedback, you can use it to increase your brand credibility and put your products at the top of sales.
How do you use it?
Customer reviews will help you boost your traffic and increase your visibility. Use rated products and services to showcase your business. Focus your efforts on optimizing your shopping funnel to generate more sales on your site.
Posting customer testimonials can tell your potential buyers how you’ll give them complete satisfaction, or conversely what might bother them about your products. Here you will find yourself the opportunity to offer solutions to your visitors’ problems and provide them with excellent customer service, which will be all to your advantage.
2- Give specific directions
Place calls-to-action
Avoid spreading generalities to your customers. Your goal being to increase your sales and improve your marketing strategies, it is important that you clearly explain to them what you expect from them in order to allow them to conclude their purchase procedure. Using a judiciously placed call-to-action button will provide a valuable point of reference to your customers, which is sure to build their confidence.
Be convincing
To grab readers’ attention, verbs and action phrases will carry more weight than others. Be imperative without being authoritative, detailed without getting bogged down in too much explanation. For example: “click here to find out more”, “read more”, “download the guide”, “see the price”…
In the context of a call-to-action, it is essential to be clear. People need to clearly understand what they need to do and why it is in their interest to do so. Your calls-to-action will be all the more effective if you know how to convey a sense of urgency to your visitors. The more you use this practice, the more you will master the art of inventing effective calls-to-action.
3- Discounts and promotions
The interest of promotions
Various discounts and promotions can be a significant method of making sales and converting buyers into qualified leads. There are many ways to launch promotions or offer discounts: at the end of the month, at the start of the season, for the most loyal customers…
For example, Amazon offers a particular category of products under the name of “new promotions”, “refurbished offers” or even “bargains”, likely to create high traffic. You will find many benefits to adopting a similar approach on your site:
- your products will be better highlighted on your pages
- users will be able to review all current promotions
- they will be encouraged to buy products at half price.
How to proceed ?
To increase your sales and promote your products, you can create an email list of people to send your offers and discounts to. You will thus multiply your conversion rate and ensure the launch of your products.
But avoid resorting to this ploy too often, otherwise you will not achieve your business goals. For a successful activity, set yourself very specific goals as well as a certain number of experiments to try to gain the trust of your customers and boost your turnover, which you will comply with.
4- Offer something free
It is well known, people love gifts. If you have cheap products and you are sure not to lose money in the deal, offer them as a bonus. If you sell expensive and luxurious goods, giving a gift makes even more sense, since the quality of your merchandise is high and makes you want to pay more for it.
It might sound a bit strange, but when people see something free or cheap, even low quality, they want it because it costs them nothing. Over time, consumers’ ideas easily get confused when it comes to deciding the value of an item. For example, when they buy a valuable car, they are easily convinced that the free GPS that comes with the vehicle will be worth more than it, even if it is not. Thus, the prospect of obtaining a free bonus can be decisive in the customer’s decision to acquire a product and, in this way, constitute a good selling point.
5- Use social networks
A nice design, many models, the possibility of acquiring them on the internet, that’s good. But interesting stories, videos and images to accompany and highlight them is even better. Prioritize the quality rather than the quantity of your products and learn how to use appropriate social networks to share your content with your customers.
To promote your content and give your merchandise the visibility it deserves, you need to get personally involved. Your goal is to share something useful and interesting with your followers to increase your sales. Take the time to get to know your audience to find out what people are interested in and what they are looking for in your products.
Among these tips, it doesn’t matter which one you choose to boost your sales. The key is to stick with it, until you get the results you want!
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