By 
The real estate AZ-AQARE located in Dubaî in United Arab Emirates has reach out to Marouane RHAFLI via her representative in order to create a professional website to represent the brand online.
Brand goals
- Increase awareness of the AZ-AQAR brand
- Create the AZ-AQAR buying reflex
- Establish the brand as an expert in real estate branch
- Guide and support customers, future consumers, in the choice of the products (Villas, Apartment, Rent, Buy/sell properties, …)
- Enrich brand credibility through consumer reviews
- Mark the minds of consumers
- Bilingual site (English/Arabic)
- Establish an online marketplace for agencies and brokers to post their lists.
Our approch
Since there are some technical restrictions on Shopify when it comes to handling digital products and handling an online marketplace, we decided to go with WordPress/Woocommerce.
We designed the site to fit the brand expectation, by implementing a feature in the first viewport to let people search for real estate and make the filter easy
Since the agency is based in UAE, we have included the option to let the visitors switch the languages easily by using a sticky translator widget.
We have designed the product page is a manner to showcase the featured images for a property in a high definition.
We have also added the option for the site admins to easily add the property features with just simple clicks
The classified option let the users add their own property and let the site owners earn an income, since posting is a paid option.
The site performance
When building websites and Shopify stores, we always take in consideration the technical performance (speed, SEO, accessibility, mobile responsiveness, …) and for this specific real estate agency website, we respected Google requirements for accessibility, mobile responsiveness and a good speed using Gtmetrix and Google speed insight.
Since nowadays more than 60% of online shoppers are on mobile devices, we designed the site for mobile first.
Conclusion
From purchasing the domain to the site delivery, this took us about 20 days of a daily hard work, the client was so happy with the outcoming result and decided to hire us for a long partnership to improve the site ranking and to overcome its competitors in search engines.
