By 
Dr. Brandt. Skincare is committed to creating healthy dermaceutical formulas suitable for all skin types. Scientific expertise at the service of the well-being and aging of the skin and the promise of long-term results.
The challenge
Like any redesign project, we always start with an audit of the brand’s current site. On the one hand, this allows us to better understand the business, the strengths and weaknesses that will ultimately allow us to build an optimal website.
- During the audit, we noticed that there was a lack of brand awareness in the form of emotional storytelling: visitors buy when they believe the product can help them meet their expectations or solve their problems. Highlighting the unique points and added values of the brand can lead the visitor to take action on the product page. The current website design is old and we need to refresh it and breathe more life into a new successful Dr. Brandt!
- Modernize and improve the visitor experience on the site with the design of a brand new design, without having to depend on a third party application that allows you to easily design different pages, but generates many problems on site speed, UX design , UI, page management, etc. The time had therefore come for the brand to create a new, tailor-made website that corresponded 100% to their needs, without depending on one or more applications.
- Increase the shopping cart to increase profits.
Scrowp Solution
Redesign and complete overhaul of the Dr. Brandt Skincare site with a 100% custom design. Reworked on the brand identity to highlight the innovation, expertise and modernity of the brand’s products.
Design: Creation of tailor-made UX/UI design models of the different pages of the future site, for desktop and mobile, thinking mobile-first!
Expanded the Modern Filters feature on Category/Collections pages, keeping product photos large enough and a cleaner look than the classic filters on the left side that we’re used to seeing on most Site (s.
100% specific development of the functionality of Bundles (bundled offers) predefined and customizable by the user, to increase the shopping cart and offer advantageous offers to consumers.
One of the most powerful methods to increase sales is to increase the value of the average basket! How did we do it? By creating a single page called Bundles (bundles) offering two options to the user: buy a bundle of 3 products – already defined according to skin problems (different predefined offers) – or define his bundle of 3 products of 100% personalized way, benefiting in either case from a reduction for each purchase, implemented through the professional work of our teams of developers on the Shopify script.
Increase customer engagement – Great brands rely on happy customers! Our agency is proud to be a partner of Loox e-commerce marketing platform. Loox offers the most advanced solutions for customer reviews and displaying quality dynamic content, often sought after by site visitors like Loyalty Galleries and UGC that bring the Instagram experience to the site. (photo galleries, videos and specific product reviews, etc.).
