Starting an e-commerce venture is currently an ideal pursuit for any aspiring entrepreneur. In 2024 e-commerce continues to thrive, with consumers increasingly turning to online purchases. While the skills in e-commerce marketing and business management gained from this experience aren’t typically taught in textbooks, some aspects can be anticipated to […]
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Conducting market research is often considered an essential step in starting a business. However, many budding entrepreneurs skip this phase, perhaps deeming it too abstract and time-consuming, opting instead to dive straight into their business activities. It’s highly likely that these same entrepreneurs will reconsider their decision when they realize […]
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With no fewer than 1.3 billion active monthly users, the social network Instagram has created tremendous opportunities for brands seeking to acquire new customers and promote their products to fresh audiences. While Instagram advertising and collaborating with influencers are effective marketing techniques, achieving professional goals on Instagram can be challenging […]
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Every merchant aiming to accept card payments will inevitably face this dilemma: which point-of-sale software to choose? With a plethora of options available, finding the ideal cash register software that best suits your needs can be quite complex. Therefore, to assist you in navigating through the choices and finding the […]
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Have you ever heard of storytelling, the art of telling stories? This communication technique is regularly employed in marketing to attract and retain customers. Discover its relevance in your digital strategy and our tips for using it effectively. What is storytelling? Storytelling is an English term used in content marketing. […]
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On the web, there is a significant and growing use of adblocking. Many internet users employ programs daily designed to block advertisements in all their forms (banner ads, pop-ups, or skyscrapers). This trend is even more significant now that it is possible to block ads on mobile phones. Therefore, there […]
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Nowadays, many individuals are seeking to augment their monthly income by finding additional work or a side job to practice alongside their primary employment. With the rise of online commerce, it has become possible to discover lucrative activities to supplement income, sometimes without even leaving home. Whether you aim to […]
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Whether you’ve just launched your online store or you already have a well-established e-commerce operation, promoting your products is essential for sustaining your business. To assist you in getting started or revamping your efforts, we’ve compiled in this article 20 action-oriented ideas and marketing channels to try out in order […]
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If your browser’s primary purpose is to allow you to “surf” the web, it also has the potential to be as useful as your favorite application. There are several features that entrepreneurs can take advantage of by customizing their browser with extensions according to their needs. And since Google Chrome […]
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Marketing is arguably one of the most crucial success factors for new online stores and should, therefore, be of paramount importance when launching your e-commerce site. However, if you focus solely on traditional traffic generation strategies and techniques like link building, you’re undoubtedly missing out on a substantial number of […]
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