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Your website is at the heart of your marketing strategy. This is where all of your lead generation efforts are focused and where prospects become your customers. Without a performing website, you miss out on opportunities to grow your business.
If you’re looking for a new website, we’ve done all the hard work for you. We’ve rounded up the six best website builders. Here’s what we found.
1. Shopify
Shopify is a great choice for e-commerce stores. It has intuitive software and powerful features.
Advantages:
App Store: Online stores often need unusual features. For example, a painter might want to upsell gift wrap. Rather than putting all of these features into the core Shopify.
Shopify lets you add these features individually as apps. It is extremely important. It keeps Shopify core clean and allows third-party developers to build on Shopify.
Shopify offers far more apps than any other eCommerce website builder.
Innovative Features: Shopify continually releases innovative features. For example, Shopify Payments, Shopify Augmented Reality, and Shopify Fulfillment. Competitors rarely keep pace.
Intuitive: Shopify’s interface is clean and intuitive, especially compared to other eCommerce website builders which are often bloated and overwhelming.
2- Best Overall Real Estate Website Builder: Placester
Placester offers a balanced real estate website building experience with a great price and tons of features, making Placester an easy choice as the leader of the pack.
Placester offers a discount to members of the National Association of Realtors (NAR) as they are the only vendor on our list in partnership with the NAR. These savings make their already affordable solution an even better value for cash-strapped agents and teams.
Hosting fees:
Placester’s pricing model depends on two factors: whether you are a member of the National Association of Realtors and which plan you choose. Their starter plan starts at just $64 per month for NAR members.
3. Wix
Who it’s for: Wix is great for users who want a website builder that lets them customize whatever they want. It offers a ton of flexibility.
Advantages
Unstructured Editor: Wix’s Unstructured Editor allows you to drag and drop elements anywhere on a page, unconstrained.
Lots of features: The broadest feature set of any website builder. Includes: restaurant ordering, music distribution, appointment booking and more.
500+ Themes: Although the quality is inconsistent, Wix offers more themes than most website builders.
4. Square Online
Formerly Weebly, is what I recommend to any small business that wants to move online and is looking for an easy-to-use solution.
Advantages:
Easy to use: Square Online is what I recommend to anyone who doesn’t feel tech-savvy.
Excellent eCommerce: While not as powerful as Shopify, Square Online still offers an impressive suite of eCommerce features and is also easier to use.
Generous Free Plan: Square Online offers the best free plan of any website builder. It includes many features and even free phone support.
5. GoDaddy
GoDaddy’s website builder has improved tremendously over the past few years. Overall, it’s easy to use but limited.
Advantages:
- Easy to use;
- Additional tools: The website builder includes several business tools: appointment scheduling, email marketing, social media management, a graphic design tool, and a simple CRM.
6. BigCommerce
Can be tricky to use, the elephant in the room is Shopify. There was a time when BigCommerce and Shopify competed for the same customers, but that’s no longer the case. Shopify won and BigCommerce seems to get it. Their homepage now targets business sales, moving away from small and medium sized businesses and they recently launched a WordPress plugin (part of their business push.
7. WordPress.com
WordPress.com is not WordPress — or at least it’s not what most people consider WordPress to be. Most people know WordPress as WordPress.org, the popular open source content management system (CMS).
Advantages:
WordPress ecosystem: WordPress.com allows you to install any WordPress theme or plugin if you are on one of their more expensive plans.
Blogging: WordPress started as a blogging platform and WordPress.com inherits the fantastic blogging features.
Conclusion
Should I just hire a web designer?
There are freelancers who work with website builders who can help you with your website design, but website builders are mostly DIY tools.
You should expect your costs to increase if you hire a professional web designer. I caution against hiring a cheap web designer to build your website. I’ve done it before and it still burns me many years later. Hire a professional who can provide high quality service.
You forgot ConcreteCMS. The best CMS in the world (not for ecommerce)