AI help you grow your business

How AI Can Help You Grow Your Business Post-Acquisition

Acquiring a digital business is a major investment, so maximizing your return and achieving profitability requires rapid and efficient scaling. While growing a digital business post-acquisition can be challenging, leveraging artificial intelligence (AI) can significantly expedite this process and enhance profitability. Context AI technology has recently become more accessible and […]

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africa ecommerce

Africa’s Booming E-commerce: A Look Towards the Future

Africa’s e-commerce landscape is undergoing a remarkable transformation. Once a nascent industry, it’s now poised for explosive growth, driven by a confluence of factors: rising internet penetration, mobile-first consumers, and a burgeoning middle class. This article explores the exciting possibilities that lie ahead for e-commerce in Africa, examining key trends, […]

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free vs premium shopify themes

Free vs Premium Shopify Themes: Building Your Ecommerce Empire on a Budget

Shopify offers a robust platform for building your online store, but a crucial decision early on is selecting a theme. This theme will determine the visual identity and user experience of your store, impacting everything from brand perception to conversion rates. Introduction Shopify offers both free and premium themes, each […]

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business to government

How Modern Business Relationships are Shifting in the B2G Sector

The way businesses approach their sales strategies has shifted considerably over the years. Although many of the traditional lead generation and conversion-optimization strategies may still be effective in B2B (business-to-business) or B2C (business-to-consumer) sectors, government entities require a unique approach. Introduction Unlike private sector organizations, government organizations are bound by […]

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