Category: SEO

The techniques of natural referencing (referred to as SEO for Search Engine Optimization) are of utmost importance in enhancing the visibility of your website, and consequently, your brand. Here, we provide a step-by-step guide, accessible to all, for optimizing the natural referencing of your Shopify store. What exactly is SEO? […]

Google announced years ago that website speed, or page loading speed to be precise, would be a ranking factor for desktop search queries. In 2018, the company extended this practice to mobile search queries. It’s no secret, as the entire internet was abuzz with information about this during the first […]

Researching and analyzing your competitors’ keywords is one of the best ways to optimize your natural SEO. Finding a competitor’s keywords allows you to improve your SEO strategy and gain a comparative advantage. In this article, we’ll learn how to identify the keywords your competitors are using, evaluate their performance, […]

When I started working in the marketing sector everything revolved around technical SEO and netlinking. Today, it’s content creation that matters. So, in recent years, the content marketing sector has exploded! After having mentioned in a previous article how to optimize your title tags, I am going to tackle something […]

This is a problem that we often encounter in agencies: some clients are not aware of the links between SEO and website. They want to finalize the creation of the website as quickly as possible and prefer to postpone the implementation of an SEO strategy until later. It’s up to […]

If you are interested in search engine optimization, don’t waste time and don’t let your competitors leave you behind. Instead, be proactive, choose the best tools, monitor your progress and stay up to date with SEO news. Sometimes some of the best SEO tools are free. I have already presented […]

A meta description is a meta tag which consists of a summary of a web page. Its size is generally between 155 to 158 characters. SEO consultants and web editors write their meta descriptions so that they appear in an optimized manner on Google. Express reading: summary of what you […]

To be visible on search engine results pages, you are aware that you must optimize your website. While there are tweaks you can directly apply to your pages (technical and content), you also work on external factors (popularity). These combined optimization actions are what we call on-page and off-page SEO. […]

Do you spend hours working on the content of your blog without obtaining satisfactory results? This is not inevitable! Know that for a text to please your readers and rank well on Google, it must be constructed thoughtfully! But then, how to properly structure a blog article? I share my […]