Loox is a popular Shopify app designed to help online stores collect and display product reviews, including photos and videos. It's a powerful tool to build trust with customers and increase sales.

Here are some of the key features of Loox:

• Automated review requests: Loox automatically sends review requests to customers after they purchase a product.
• Customizable review widgets: You can customize the appearance of review widgets on your product pages to match your store's branding.
• Photo and video reviews: Loox allows customers to upload photos and videos of their purchases, providing valuable social proof.
• Referral program: You can create a referral program to encourage customers to share your store with their friends and family.
• Upsell opportunities: Loox can help you increase average order value by displaying product reviews and ratings at checkout.

Overall, Loox is a great app for any Shopify store that wants to improve customer trust and boost sales.