By 
Whether you’re an online expert or a novice freelancer, you understand the importance of words in your content. They allow you to connect with the reader, convey the desired message, and prompt your targets to take action.
However, mastering words on the web is not a skill everyone possesses. It requires taking the time to train yourself, learn some methods, and succeed in your goals. To get started, you can explore the world of copywriting and understand how to persuade a potential client effortlessly. Not familiar with copywriting? I’ve prepared an article to help you gain clarity in a few lines and guide you on how to apply it to your business!
What is Copywriting?
Whether you’re an online expert or a novice freelancer, you understand the importance of words in your content. They allow you to connect with the reader, convey the desired message, and prompt your targets to take action.
However, mastering words on the web is not a skill everyone possesses. It requires taking the time to train yourself, learn some methods, and succeed in your goals. To get started, you can explore the world of copywriting and understand how to persuade a potential client effortlessly. Not familiar with copywriting? I’ve prepared an article to help you gain clarity in a few lines and guide you on how to apply it to your business!
What is Copywriting?
Copywriting is a writing method to persuade the reader to take action using clear and well-chosen words. It’s also known as copywriting or copywriting, and it involves the art of seduction through words. Professionals in this practice are called copywriters, and they apply their expertise with words to write various content such as blog articles, newsletters, or sales pages.
To go further, here are different types of copywriting you might come across on the web if you take the time to learn how to identify them:
- Call to Action: Encourages readers to discover a product or service and motivates them to initiate the purchase process after reading, even if buying wasn’t their initial goal.
- Content: Readers access well-crafted content that aims to provide clear answers while conveying a specific message through the content published on a website or social network.
- SEO: Writing SEO content optimizes web pages to improve a site’s visibility on search engines. It requires more time than other types of copywriting, but it’s essential for enhancing a site’s positioning.
- Creation: Copywriting also allows unleashing creativity through original content that won’t go unnoticed on the web. Targets will easily want to know more or purchase a product presented attractively.
- Technical Creation: This content creation focuses on a topic to provide text with genuine value in every line, requiring in-depth knowledge of a subject for a copywriting expert.
Copywriting is a writing method you can regularly find on the web. It would be a shame not to take advantage of its benefits, but can you truly see what it could bring to your business?
Why Do Copywriting as a Freelancer?
Copywriting for your freelance business, good or bad idea? You probably suspect the answer; it would be challenging to do without. But why?
Because this writing method will help your business by improving your visibility on the web, especially through SEO. Better visibility will increase your traffic and the conversion of your visitors, who won’t just pass by your pages but will stay and act as you wish, moving towards a purchase.
Better writing will help you attract and retain readers, make them want to support you by sharing your projects, and buying your products or services. With a little time, these clients will more easily transition to a purchase, and you’ll soon welcome new customers as well.
So, copywriting can help you increase your sales and revenue by taking the time to present each text on your web pages and social networks correctly. Just wanting to do copywriting won’t be enough, but you can easily learn the basics, especially by turning to well-known methods like the AIDA method, for example.
So how do you easily do copywriting to boost your business?
How to Succeed in Copywriting When Creating Content?
You’re interested in copywriting, but you’re not sure where to start? Here are some tips to get you started!
- Establish a Target as Clearly as Possible: If you know your ideal client well, you’ll know how to speak to them to convince them to use a product or order a service. So, don’t neglect this step.
- Identify Your Clients’ Issues: This will help you find the right answers to offer a product or service that the client needs and will be fully satisfied with. You can use social networks to ask questions and find out what interests your target.
- Capture the Reader from the Start: Prioritize working on your title and subtitles because that’s what will stand out in your text. Also, make sure to craft the beginning of your text, as the first few seconds will be crucial to attract and captivate your target’s attention.
- Polish the Content: Using simple words, being precise, using “you,” and structuring your text are essential elements for good copywriting. Highlight important information to show that you know your subject and understand what the reader is looking for!
- Layout for a Good Overview: To finalize your copywriting work, format your text and ensure it has a pleasant presentation!
So don’t wait any longer to dive into copywriting; it will help you improve your visibility, showcase your expertise, and evolve your business over time!
Copywriting: What is its Purpose?
- As I briefly explained in the introduction, copywriting is the art of persuading through writing.
- The goal is to create desire and urge your audience to take action, to decide on something.
- It could be to entice them to buy, download your freebie, or engage in various pleasant activities.
- Copywriting is about grabbing attention, arousing curiosity, evoking emotions, and triggering action.
- You can either acquire skills in this area or delegate to a specialist, namely the copywriter.
How Does Copywriting Work?
Unfortunately, false beliefs about copywriting persist in the minds of many people.
Among the most common misconceptions:
- It’s manipulation.
- It’s nonsense (or “moules-frites” for the Belgian version).
- It’s just marketing to sell more.
- The copywriter is a scammer with their prices.
These are just a few examples.
However, using copywriting in your business has numerous advantages!
Having skills in this area allows you to integrate it into your strategy, and I’ll explain how it works:
- It’s not about writing in formal French; it’s about writing directly to your target audience, as simply as possible.
- It’s understanding your audience; copywriting is based on psychological and emotional behaviors.
- You provide a tailored solution to a real problem you’ve studied.
- It’s communicating around a problem so that the target audience takes action to solve it.
What is the Role of a Copywriter?
More and more companies are implementing online content strategies and turning to specialists, including Social Media Managers or web writers.
All of this is to achieve visibility, traffic, education, and information goals to reach more people and convert them into customers.
And that’s where a copywriter comes into play.
When you have copywriting skills, the goal is to write in a way that triggers action from the targeted audience.
In general, these skills are primarily called upon to boost sales, so within a marketing framework.
The copywriter becomes your hands and your brain, putting themselves in the shoes of the target audience and writing to evoke emotion. They intervene on various content:
- Sales pages
- Website pages (about us, etc.)
- Social media content, especially during product launches
- Product descriptions for e-commerce sites
For a more concrete example, I have repeatedly enlisted the services of my dedicated Copywriter for various tasks, most recently for mentoring.
THE ADVANTAGES OF USING COPYWRITING IN YOUR BUSINESS
How to Create Good Copywriting?
For you to be able to do “GOOD Copywriting,” there are some basics you must absolutely respect.
Because otherwise, it simply won’t work!
Copywriting is not a magic tool that you brandish whenever you want to sell a service or a product.
Thinking that your sales will suddenly skyrocket with this tool is not the way to go.
It’s a whole process, a setup, like the few chips you snack on before the “real” meal.
The basics for good copywriting, according to me, are:
- Knowing your target audience well.
- Identifying a real problem.
- Presenting the benefits of your solution.
- Keeping your promise.
- Writing as simply as possible, using short sentences.
- Anticipating objections.
- Using “you” and “vous” more than “I.”
- Keeping in mind that one piece of content = one goal = one call to action: this prevents you from scattering, and the client understands what they need to do.
Stand Out from the Competition with Copywriting
Copywriting is a skill to arm yourself within your business.
When you start, you’re filled with doubt. You ask a billion questions, especially when there are already competitors in your niche.
You must, therefore, manage to stand out. And to achieve that, you can turn to copywriting!
By using it correctly, you can:
- Make your communication unique and more impactful.
- Gain more engagement and reactions.
- Create a community of fans ready to buy.
To truly reach the heart of your audience with unique communication, I highly recommend taking a look at Com’Unique, Safiya’s training, to make your communication unique and impactful. It’s a gem!
Understanding Your Audience with Copywriting
Training in Copywriting will make you more sensitive and closer to your audience. It allows you to put yourself in their shoes more.
This is a crucial point because your clients are the heart of your business.
You need to understand their needs and evolve with them.
Even if in January, one of them needed to use Instagram, six months later, she may want to use another network.
It’s up to you to adapt to your target audience and follow its evolution.
That’s why it’s important to know your ideal client, your target.
Understanding your audience will help you better understand their needs and problems, and you can provide them with tailored solutions. You’ll accompany them in their transformation!
Boosting Your Sales with Copywriting
If all the elements are in place, YES, copywriting allows you to boost your sales!
By integrating it into your communication, your content, and your emails, your audience will identify with what you offer.
You will evoke emotion among your readers, and they will confidently buy your offers.
Without even realizing it, you can build a community of fans!
Understanding human psychology will help you build a profitable business.
And Stan Leloup did it: he’s one of the most well-known French-speaking copywriters.
He even wrote a book that I highly recommend reading: “Votre Empire dans un Sac à Dos” (Your Empire in a Backpack).
He demystified marketing and learned the ropes of human psychology to build a profitable online business.
Copywriting is a truly fantastic tool that, when integrated into your marketing strategies and communication, allows you to reach the people you target and prompt them to take action to buy the product they really need.
It’s a technique that will help you overcome the last barriers of your target audience.
IN CONCLUSION, USING COPYWRITING IN YOUR BUSINESS
Copywriting is truly an indispensable tool for your business in my opinion.
It’s an essential strategy because you persuade your audience through words.
You convey and make them understand the value of your business, your offerings, and the benefits you provide, infusing your writing with emotions. But not only that!
- You stand out from the competition with unique and targeted communication.
- You engage and understand your audience, grasping what they truly need.
- You boost your sales by addressing the final objections your prospects may have when considering the purchase of your product.
Of course, copywriting is not something you can improvise!
It’s an art that needs to be learned! To infuse your communication with this skill, I highly recommend this free training: it will help you become unique and indispensable in the eyes of your audience, turning them into fans of your content!
