Shopify Agency in Tangier Morocco

Today, the web is an essential tool for any type of activity, to make yourself known and to acquire new customers. A professional quality rendering is to be expected, except that it is necessary to go further by proposing a web design in line with the identity of the brand. The Scrowp agency created by the successful entrepreneur Marouane RHAFLI has several experts in the creation of websites whose job is to create aesthetic and effective sites.

Shopify Web Design Agency: an essential for your communication

The creation of a Shopify store is essential for small, medium and large companies. Internet users, whether individuals or companies, are used to getting information on Google. But the vast majority of SMEs in the world are not even listed. Your company in your region therefore has every interest in creating a website to present your products and services.

The web can bring many benefits to your business, such as experiencing rapid development, for example. For this, it is essential to define precisely what are the expectations of your website, for you but also for your customers. Do you want to increase your online sales? Generate contacts? To make discover content via articles?

The creation of a Shopify site allows companies to:

• Increase awareness of a brand/product/company (can be very useful in eCommerce given the competition)
• Find new qualified prospects corresponding to your activity
• Enhance the image of the company with prospects
• Sell ​​goods or services online
• Recruit new employees

Creating your eCommerce store on Shopify: how to create your website?

In order to create your eCommerce store, you can call on a digital agency specializing in Shopify. A Shopify agency like Scrowp brings together all the expertise of the web professions within its premises, this will allow you to carry out regular physical check-ups within the premises with the agency in charge of creating your website.

Before starting the creation of a website, it is important to ask yourself the right questions:

• Do you need to develop your notoriety? Do your direct competitors use the internet to make themselves known?
• Do prospects generally use the internet to learn about your industry? Do you need more qualified leads?
• Do you need to improve the image of your company?
• Do you have the ambition to sell your products on the internet?
• Does the Internet seem to you to be a relevant means for you to recruit employees?

Shopify Web Design Agency in Tangier Morocco

Creating links between your website and the digital ecosystem is a major challenge for success. We therefore strongly advise you to increase your web visibility by being present on social networks such as Twitter for example. This will allow you to get closer to your audience and therefore your prospects. In addition, when creating your website, consider contacting other websites to create links between them and you in order to increase the authority of your domain name on the Internet.

So, here are some crucial tips for creating your website on:

• Remember to make links between your blogs, sites, guides and social networks in order to optimize your natural referencing (the more these external sites go back to your site, the better it will be referenced by Google)
• Make your blog communicate with your pages on social networks (Facebook and Twitter in particular) so as not to be obliged to publish your news on social networks, your blog, your site. Indeed you can use RSS feeds which will allow your content to automatically go up on your site. This eliminates the need to enter articles in the blog and re-enter article titles in Facebook.
• Try to have a website that centralizes the links to your various internet presences. This will give visibility by highlighting your communication on the various internet platforms. You will thus make your company credible in the eyes of Internet users.

Shopify website creation: what are Internet users looking for?

It is possible to question the expectations of visitors when they visit a website. This could be a step to integrate into the process of creating your website. Once these expectations have been identified, it is then possible to wonder how to satisfy them through a lively and attractive website that will attract attention.

First and foremost, Internet users who browse the web are looking for content and information. Thus, putting in place adapted and relevant content and being exhaustive on the information provided when creating your website seems to be a real prerequisite. For example, for an e-commerce site, users are primarily looking for information on products, prices, points of sale, the possibility of buying online, etc. Information and practical advice are essential.

Read also : SEO for Moroccan Websites in a Digital Age

Then, the variety of content and information is also an important criterion. The Internet user is looking for images, videos, sounds, links guiding him to other websites or other pages of your own site. Interactivity must therefore be a key word and a guide for the creation of your Shopify store. Thus, the more varied the content, the longer users will stay on your website, which will have a considerable impact on your statistics such as the bounce rate, an important analysis criterion, among others, to know your performance.

In addition, the social dimension of digital seems to have taken on considerable importance in recent years. Internet users are constantly looking for online communities that will provide them with a sense of belonging to a group in which social ties reign. The Internet contributes significantly to the creation of the individual’s identity, hence this eternal enthusiasm for social networks, on which individuals entirely base their digital identity, and on which they have the possibility of sharing it with their peers. This is how they consider themselves to exist socially. Depending on your activity, your objectives and your target, it could be interesting to consider this aspect of the web in the creation of your Shopify store. This can happen, for example, by setting up tools that will allow them to interact with each other, such as a messaging system, comments, forums, etc.

Finally, the aesthetics of the website is not to be taken lightly. The experience of the user on your website must be made pleasant. This is where the concept of UX comes in.

Shopify store creation in Tangier Morocco: what place for the user experience?

UX is a very important concept that needs to be defined: it is all the emotions that a user feels when facing a given interface. By interface, we mean websites, mobile applications, or even any everyday object. This is an inevitable consideration in creating your eCommerce store. Indeed, an Internet user who is dissatisfied with his first experience on your site will have no incentive to come back. Especially since users are more and more zappers, in other words, they must understand very quickly what your site is about and what you offer, otherwise they leave. This is why it is important to understand that through a website, we are not addressing consumers, but users.

Thus, in the process of creating your website, the UX must be integrated from the drafting of the specifications. First, you can make a list of features that you would like to offer to your future users. Then you can think about where to position these features, this is called zoning. The realization of the models is also part of the UX, since it is about the way in which these functionalities will be nested. Also ask yourself: How do you get clicks on this or that button? At the end of all these steps, test what you have implemented, and see if the user experience satisfies you, if your site is ergonomic and if you want to browse it longer.

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