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Content marketing requires a toolbox with a few basics. It will make your daily life easier as a writer and will thus increase your productivity.
Objective, research, writing, planning… These are all essential steps as a content writer which require a certain rigor and organization. Did you know that there are different software programs to help you? But what do our web editors need other than a computer and an internet connection?
I suggest you discover which software will be useful to you in web writing for SEO friendly articles.
Tools to boost your SEO content
1- Google tools
We already told you about it in this article on the 9 free tools from Google, but among this list, three of them can help you in your daily life as a web editor. Here in a few words what these three tools can do for you :
- Trend allows you to search for any topic and track user intent throughout the year. This way you will have an idea of the “best” time to publish your articles and highlight them.
- Keyword planner is Adword’s free tool, so you can use it even if you don’t have a campaign in progress. It allows you to identify the most relevant keywords and optimize your performance.
- Search console allows you to know in particular the keywords which led to a click to your site/page/article. It allows you to see the average position of your URLs, the number of clicks to a specific page…
2- Yoast SEO
Yoast SEO is a WordPress plugin that is very useful in web writing. It will make your natural referencing work easier for your articles (free and paid version). Tag, meta-description, keywords, number of words in your article, repetitions….It is a real guide in writing your articles. Red, orange, green are your indicators for easy use of the tool.
3- Answer the public
Answerthepublic analyzes the search intent of Internet users: What (what they searched for), Where, When, How and Why and offers you the results in the form of a search cloud. Enough to help you understand what your target is looking for.
The results can be used to find ideas for articles and topics to discuss.
4- Majestic
Majestic is an SEO tool that analyzes a website’s links. By analyzing your backlinks and those of your competitors, you will see the best performing content in real life. This analysis will allow you to improve your natural referencing by optimizing your anchors and links.
5- SERP simulator
There is a whole list but each of them offers you the possibility of improving your natural referencing. These tools allow you to have the right number of characters in your titles and meta description. Here are a few :
- Mangools
- No Tuxedo
Tools to help with content creation
1- Hemingway editor
This tool checks and corrects the style and clarity of your texts. The application identifies the constructions and style of your pages based on the grammar and conjugation rules it knows. It thus contributes to the good quality of your text. You also have the possibility of determining the frequency of a keyword to optimize your text as much as possible for search engines.
2- LanguageTool
Check the spelling and grammar of your texts in a few clicks using this tool. There are many others but often they only check the spelling and sometimes only approximately. This one is pretty good.
3- Word2cleanhtml
In web writing, if you work first on Word or any other word processing software, you will need to clean your text before inserting it into the back office of your site. The risk, if you forget to do it, is to end up with very complex code, which risks ruining your SEO.
This tool will therefore clean and convert your content into clean HTML. Be careful, however, of shells that could slip through.
The notepad tool on your computer also allows you to remove any layout.
Tools to illustrate your content
1- Adobe Stock
Adobe stock is a bank of images, photos, illustrations, vectors, videos, templates… This tool is paid but you can test it with 10 free downloads. The little extra: you can download a preview before purchasing to test your image live beforehand. If you already use the Adobe suite, you should have offers.
2- Shutterstock
Shutterstock also offers royalty-free vectors, illustrations, photos, videos and even music. Once purchased, the photos are royalty free as on Adobe stock, while respecting the conditions of use stipulated below the file.
3- Pixabay
Pixabay is a third royalty-free image sharing site but this one is free. We are more limited in our searches and we do not necessarily find everything we are looking for but it is a very good basis to start.
Paid or free, you will find a whole bunch of other sites of this type to get quality images.
4- Canva
Canva is a graphic design platform that allows you to easily create posters, presentations, visual content for your social networks… There is a free and a paid version.
5- Compressor
Compressor vous permet comme son nom l’indique de compresser vos fichiers/images sans prise de tête pour avoir un site et une navigation optimale. Il n’y a rien de plus énervant quand on consulte un site qu’une image qui met du temps à se charger et qui fait tout planter.
Tools to organize, schedule and distribute
1- Trello
Trello is a great tool that allows you to organize your work alone or in a team. Tables, lists and cards allow teams to organize projects and define their order of priority in a flexible and fun way. This software offers incredible flexibility, which allows organization and remote work worthy of the name.
2- Google sheet
Google and its spreadsheet will allow you to create various tables to share with your teams or collaborators. You will be able to offer your editorial planning easily and free of charge. Be careful, however, with the lack of flexibility, you will very quickly be limited in your tasks.
3- Hootsuite
Managing your social networks can quickly become time-consuming. With this application, you will be able to quickly and easily plan and schedule posts from your different networks on a single platform. Thanks to the calendar, you will have visibility on current posts.
Hootsuite takes the form of a dashboard and integrates feeds from different social networks. However, you will need to have a subscription to access the services.
4- Bitly
If you need to shorten your URL links, particularly to share on your social networks or to discreetly insert them into tracking, this tool is for you.
Conclusion
There is a multitude of software that will make your daily life as a web editor easier, depending on your needs. Creating and writing quality web content will be (almost) child’s play. It’s now up to you to test and find those that will become essential in your toolbox.
