By 
Challenge
Blue Lizard – an established dermatologist office staple, wanted to position itself as the leader in mineral-based sunscreen category and expand its national distribution to several retail endpoints.
Solution
To achieve this goal, Blue Lizard hired Scrowp, which worked closely with the brand to design and launch digital marketing programs to support growth within the category.
Scrowp also provided business process enhancement services to support internal stakeholders through consulting and implementation.
The project included designing new systems and programs, a custom Shopify website, and an inbound demand generation program to drive traffic and loyalty. Email marketing, on-site lead capture, search engine marketing, and digital marketing systems were also deployed.
Additionally, content marketing and public relations programs were launched to enhance messaging, reach, and attract new customers.
Results
The collaboration between Blue Lizard and Scrowp proved successful in achieving the brand’s objectives. Blue Lizard is now recognized as the leader in the mineral-based sunscreen category and has expanded its distribution nationally through CVS, Walgreens, Amazon, Target, and other retail endpoints. The implementation of digital marketing programs, business process enhancements, and new systems and programs resulted in increased traffic, loyalty, and customer acquisition.
The email marketing, on-site lead capture, search engine marketing, and digital marketing systems have helped the brand reach new customers, while the content marketing and public relations programs have enhanced messaging and brand awareness. The collaboration has helped Blue Lizard achieve its goals and become a dominant player in the mineral-based sunscreen category.
