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Delegating the writing of your blog articles has a cost that must be considered. Your budget dedicated to web writing defined, you can either have the luxury of completely outsourcing this task, or you will still have to devote a few hours to editing and publishing your content.
Either way, remember that the quality of your texts should always be your primary goal. It is better to publish one article per month of very good quality rather than one mediocre article per day!
Define your needs, goals and budget, then concoct an editorial calendar (or better yet, have it done by a professional). Using all this information, you will then know exactly what tasks can be delegated, how much work you will have left to do, and how much a blog post will cost.
And you ? How have you proceeded so far? Do you think that all the information provided in this guide will allow you to improve your content creation process?
I already told you in my previous article dealing with the rate of web editors: there is no official fee schedule in this area! Therefore, if you request quotes from several professionals, you will certainly receive a wide variety of offers. Nevertheless, there are several factors that you can take into account in order to make the right choice. By considering these elements, you will know exactly what you can expect to obtain according to the budget allocated to this service.
8 factors that influence the price of a blog post
There are several aspects to consider when you want to have your blog posts written by a professional web writer. Below are the 8 main factors that will determine the cost of buying your items. Depending on your budget, you will know what to expect when you recruit your future content manager.
1- Quality of content
The quality of your articles is essential to satisfy your readers and succeed in SEO. And as is the case in general, the prices for web writing increase according to the quality!
To obtain a blog post with high added value, you have two solutions:
- hire an experienced web editor who has completed one or more recognized training courses;
- find an expert in your field who masters all the rules of web writing, including the fact that he uses an anti-plagiarism checker.
The expertise of the writer and the time to research reliable sources are two factors that will greatly influence the cost of your blog post. As a result, your quality requirements will have a significant impact on the budget you must be prepared to invest.
A writer who is experienced or specialized in a specific field generally charges their services between $40 and $200 per hour.
2- Article length
Many statistics available on the Internet have shown that content length is important in SEO. In 2020, Backlinko published research showing that the average length of content offered on the first page of Google is 1,447 words[1].
Does that mean you have to order blog posts that are over 1,500 words? No, because in reality it is the quality of the information that takes precedence!
To budget your content creation, I advise you to proceed as follows:
- make an editorial plan based on a search for relevant keywords for your area of expertise;
- analyze the first 10 Google results for each of these queries and compare their length;
- if all the results displayed are more or less equivalent in length, order a word count that is similar or above the average;
- if the length of the content is variable, favor quality when ordering a length greater than or equal to the text containing the fewest words.
Based on the length of the content, you can easily estimate the cost of each of your blog posts. However, prices vary widely, ranging from $0.01 per word for an offshore writer to $2 per word for an expert in certain fields, such as law or finance.
3- Copywriting
Copywriting is the art of weighing each word of content so that it drives sales. This exercise not only requires unique skills and experience, but also requires more time.
Depending on the topic covered in your blog post, this writing technique can be very interesting. Indeed, this allows you to have a direct return on investment and thus to be able to make concrete use of your budget allocated to the writing of your blog.
4- Storytelling
Storytelling is another writing technique that has its place in a blog post. By telling a story, you can dramatically simplify a message while inspiring and motivating your audience.
It is also a very good way to describe experiences and concrete cases in order to make your reader want to subscribe to a service or product that you offer. Nevertheless, to achieve this objective while remaining as close as possible to the truth, you must be ready to devote a little of your time.
Indeed, when you call on a storyteller, you detail him as precisely as possible all the concrete information he will need to write his content. And this preparation time will of course be charged, which will inflate the cost of your next blog post.
The rates applied in storytelling are very similar to those of web writing: from $20 to $70 per hour.
5- SEO Optimization
Optimizing a blog post for natural referencing requires skills that only SEO writers master to perfection. However, even if you have to pay a little extra for this type of service, the visibility of your blog on search engines will be a considerable asset for your company.
The SEO web editor ensures the following elements:
- use a complete lexical and semantic field,
- perfectly structure the article,
- optimize hot zones (metadata included),
- make an optimal internal mesh for your website.
Depending on their level of experience and expertise, a web editor trained in SEO generally asks for an hourly rate varying between 40 and 70 $.
6- HTML formatting or CMS integration
If you want to add the blog post to your content management system (CMS) yourself, you can ask the writer to deliver the blog post in HTML format. You will thus have a text containing all the tags (Hn, P, strong, etc.) that you need to save time when integrating.
The majority of professional web editors are sufficiently familiar with the most popular CMS (WordPress, Drupal, Joomla, Wix, Magento, Shopify, or even PrestaShop) to offer to integrate them directly into these platforms.
This work requires between 30 and 60 minutes of work, which will therefore be invoiced in addition to the basic rate. Although this makes it easier for you, you will need to take this service into account when making your budget.
Count between $10 and $70 extra to take advantage of this type of service. This rate varies according to the writer's hourly rate, but also according to the length and complexity of the content provided.
7- Royalty Free Images
As you certainly know, adding media (and especially images) to your blog posts plays an essential role in:
- give your reader a break;
- improve your visibility on search engines.
However, finding photos and other royalty-free illustrations and optimizing them (name, size and format) can be time-consuming tasks if you are not used to it. This is why many web writers offer to do this type of work for you.
On average, a royalty-free, SEO-optimized image in a blog post costs between $7 and $15.
8- Promotion of the article
This additional service is also very often offered by web editors. You can then make your choice according to your objectives:
- to attract traffic: sharing on social networks;
- to improve SEO: creation of backlinks;
- to retain your audience: regular sending of newsletters.
Not all web writing professionals have the desire or the skills to provide this type of service. However, they are generally offered in the following price range:
- between $10 and $35 per post on social media, - from 25 to 100 $ for an incoming link, - from $20 to $70 for a newsletter (depending on its length and complexity).
The different prices for a blog article
If you have read all the above information, you have certainly understood that the price of a blog post is very variable. Indeed, the cost of web writing depends mainly on the following elements:
- the skills of the web editor,
- the time you are willing to devote to editing and publishing the articles,
- the additional services you need.
However, whatever your budget, you can save yourself writing a blog post. So here’s what you can expect based on your means.
Low budget: less than $100 per blog post
You can definitely get a blog post for less than $100. However, you will certainly have to spend time correcting it, adapting it perfectly to your needs, adding images, integrating it on your website and promoting it through different communication channels.
The cheapest option is certainly to take advantage of artificial intelligence and other automatic writing software. For example, with Redaction.io, you can create optimized content in minutes for less than a dollar. However, I advise you to personalize this content and to carefully check the information provided before publishing it on your blog.
For less than $50 per article, you can also hire a French-speaking editor based abroad. Indeed, offshore writers offer rates ranging from $0.01 to $0.05 per word, which means that you can easily order a 1500 word article for $15. However, the quality of the texts delivered is often poor and you will again have to devote time to editing your content. To save time, don’t hesitate to use our semantic optimization tool!
Some web writing platforms (like Redacteur.com, Textmaster or Textbroker) also offer economical solutions for writing blog articles. With a budget ranging from 50 to $100, you can use these service providers to order an average quality text of around 1000 words. Once again, take the time to edit this type of content before publishing it!
Average budget: between $100 and $250 per blog post
With a medium budget, you might consider hiring a junior web writer to write your blog posts. In addition, you could ask him to help you with the following tasks:
- optimize content for SEO;
- integrate the article into your CMS;
- add royalty-free images;
- promote your articles through newsletters or social media posts.
- Nevertheless, I advise you to favor the quality of the content and therefore not to ask too much for extras. Indeed, the writer must have the time to carry out his research and take care of his text before anything else.
Big budget: more than $250 per blog post
Thanks to this substantial budget, you now have the possibility of working with experienced web editors or who have great expertise in your field of activity. Depending on the different objectives of your articles, you could also occasionally hire copywriting or storytelling specialists.
In addition, you also have the possibility of calling on an SEO agency which will be able to offer you the professional you need.
Finally, if you want to publish a lot of blog posts (at least one a day), you could consider hiring an in-house writer (average monthly salary varies between $1,700 and $4,000 depending on their experience) .
In addition, you will be able to devote part of your budget to the creation of backlinks. Indeed, if you create at least 2 incoming links per blog article, you put all the chances on your side to obtain a good referencing of your company on Google.
Conclusion
Delegating the writing of your blog articles has a cost that must be considered. Your budget dedicated to web writing defined, you can either have the luxury of completely outsourcing this task, or you will still have to devote a few hours to editing and publishing your content.
Either way, remember that the quality of your texts should always be your primary goal. It is better to publish one article per month of very good quality rather than one mediocre article per day!
Define your needs, goals and budget, then concoct an editorial calendar (or better yet, have it done by a professional). Using all this information, you will then know exactly what tasks can be delegated, how much work you will have left to do, and how much a blog post will cost.
And you ? How have you proceeded so far? Do you think that all the information provided in this guide will allow you to improve your content creation process?
