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About Myntra
With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.
What was Myntra looking for?
- Increase Organic Revenue by 100%
- Increase Organic Visits by 100%
- To rank#1 for more than 10000 keywords
What Scrowp Provided them ?
187% increase in organic revenue: Over the years, Scrowp helped Myntra improve their revenue via organic channel (SEO). In this process, we also improved their ROI via organic channels drastically.
150% increase in organic traffic : We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.
10,000+ keywords ranking on first page of Google : Our SEO approach helped Myntra to rank more than 10000 keywords on #1 position
How Did We Achieve These Results?
Microsite concept
SEO needs focus and the millions of pages on a website can create challenges. Hence, we decided to focus on each category like a Microsite. A full-fledged plan was created for each of the category and recommendations were shared. This helped us to optimize ~3 Million pages on the platform and increase Myntra’s ROI via organic channels.
Focused on technical SEO
250+ technical audit points were checked using various tools and 100s of technical points were recommended. With technical support, we were able to make the website more SEO-friendly. This also resulted in an increase in organic traffic.
Contextual linking
In this process, we identified internal linking opportunities on the website. This strategy helped us to improve internal linking and maximize crawling for bots. This well-planned strategy also helped the Myntra team to improve their rankings.
Some real snapshots
