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In contrast to what someone might assume, boosting your YouTube channel is not a straightforward task. Specific and effective measures need to be taken to increase the view count. To boost a channel, it is advisable to undertake actions that encourage viewers to watch a video. But what steps should be prioritized to facilitate channel promotion?
Why boost your YouTube channel?
Quite often, internet users gauge the quality and relevance of a video based on its view count. Indeed, people tend to believe that the most engaging videos are the ones with a high number of views and fans. By optimizing views on a video, you have the opportunity to gain in terms of reputation and visibility. For a business, this can lead to increased sales and revenue.
Taking steps to enhance the visibility of your videos on the world’s leading video platform can have a snowball effect: you gain views and fans, and your reach expands accordingly. However, the initial step, as with any social network, involves optimizing your account, and in this case, your channel.
Read also: WHY USE YOUTUBE FOR A BUSINESS?
First step: optimize your YouTube channel
To increase the chances of being discovered in YouTube’s internal search engine and more broadly in Google search results, it’s advisable to focus on optimizing your channel’s homepage. Your channel’s strength and authority play a crucial role in search rankings.
First and foremost, choose a concise and well-defined name for your channel. The video titles should be brief and precise, aligning with the content. The second step involves adding relevant keywords to the video description to accurately convey what the viewer can expect. Next, it’s essential to fill in additional details, including the channel’s visual identity. You can select an icon representing your brand and upload an eye-catching cover photo to attract visitors. Finally, consider integrating a high-quality link related to a video on your company’s website. This technique streamlines the transition to the video while increasing your channel’s subscribers.
Second step: promote the videos you put online
Google has the power to listen, see, and know everything happening on the internet, as well as measure user experience. Therefore, it’s crucial to create a detailed and comprehensive description for a video. The process remains simple because the more information you provide to Google, the better it can process the subject matter of the video, with the aim of strengthening Youtube SEO.
You should use keywords that precisely match the video content, accompanied by a description of 200 to 300 words. However, it’s essential to ensure that the keywords are an exact fit for the content of the video you want to boost. As for the description, the first three sentences should encourage viewers to click on the video link, while also being clear and concise about the content. To enhance a video’s value, it’s common to ask viewers to like, subscribe, or add comments with annotations and cards.
Some additional tips to further improve your visibility on Youtube
Since it is essential to find techniques to facilitate the promotion of a video, there are other operations to be done.
Consider joining communities
If all the videos focus on similar topics, it would be wiser to find communities that are likely to be interested. Initially, you can leverage social media sharing to reach communities that might be interested. However, among the many online communities, joining websites or forums can be significantly more beneficial.
Creating playlists
Attracting viewers and getting them to watch your videos is one thing, but getting them to subscribe is another. To address this, it’s important to organize your channel like the aisles of a supermarket. Using a system of playlists, you can categorize your audiences by topic. With this approach, visitors receive information about the nature of a video to promote its ranking. However, regular updates and interaction with the community are also of great help in achieving excellent optimization.
Don’t forget other social networks
Since rankings rely on viewer recommendations, promoting a video is always a good idea. The easiest way is to enable fans to share it on social networks like Facebook, Twitter, or Instagram, as well as on blogs or websites. Taking Twitter as an example, it allows for the automatic publication of a video when you make a post on the network. This social media strategy is highly effective when implemented correctly.
Last very effective solution: advertising in Google Ads
All the actions described above are effective and free, but they take time to yield results. You may need to give your channel visibility within a very short time frame, such as for a business or product launch, an event, etc. In such cases, the only solution is to promote your channel by running ads through Google Ads.
For this, you’ll need a video that introduces your YouTube channel and encourages viewers to subscribe. Ideally, this video should be short and impactful. Clearly state what it’s about in the first 5 seconds because that’s when viewers might decide to skip it.
In Google Ads, you can create a video campaign. This will help you introduce your channel to a specific and targeted audience that is not yet familiar with your content. Even with a modest budget (starting with €5 per day), present yourself to people most likely to subscribe to your channel. Increase your subscribers by appearing on other videos (before, during, or after) and capture your future customers.
To summarize and illustrate all of this, here’s a video of just over 2 minutes that covers the essential advice provided here and more information about the new Youtube partnership monetization program:
