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How to Get High Quality Backlinks to increase SEO? If I ask you this question, it is because the reputation of your website is a major SEO criterion for search engines. This reputation, also called authority, is transmitted by one factor: the external links that point to your website (backlinks).
For Google and other search engines (Bing, Yahoo, Yandex, …), if your website is mentioned and receives links elsewhere on the web, it means that it has a “good reputation” and is therefore trustworthy. The more Google trusts your site and its content, the more it will promote it.
But how do you get quality backlinks? That’s the question I’ll try to answer on this article
In this article, I will cover the following questions:
- What’s a good backlink?
- What strategy works the best ?
- How to get them ?
What is a backlink?
In web marketing, a backlink is a link that points to your website from an external website. Example of a backlink: a directory that cites your business and provides a link to your homepage.
Why getting backlinks is so important ?
Each backlink received, when it is of quality, increases what is called the domain authority of your website, in other words the reputation and credibility of your website in the eyes of Google. Domain authority is one of the most important elements search engines take into account when determining the ranking of websites in search results.
Backlinks therefore play a major and direct role in the positioning of your website on Google, but for these backlinks to influence your natural referencing in a positive way, they must be of quality
What is a good quality backlink for Google?
The quality of your incoming links depends on several criteria. Quickly, quality backlinks are backlinks:
- Relevant: they come from content logically linked with that of your website
- With good domain authority: they come from sites well perceived and referenced by Google
- diversity: they come from different sources (blogs, directories, press, social media accounts, …)
- With a good semantic anchor: the text used to point to your site is consistent and varied
Backlink, domain authority, quality: the basics are clear. Now on to the subject of this article: how to get quality backlinks?
How to get high quality backlinks ?
There are many ways to get backlinks, like:
- Guest posting
- Registration in online directories (company registrars, etc.)
- The exchange of incoming links
- Turning unlinked mentions into backlinks
- Interviews and testimonials
- Discussion forums
- Press releases
- Online contests
- Social networks
- Youtube Chanel
Here are five of the most effective techniques:
Guest Posting
Guest posting is one of the most used ways to generate backlinks. The concept is as follows:
You create quality content for a third-party blog and include a link to your website. Your link can be inserted naturally in the text, in your guest signature or in the introduction.
If you use SEMRush, you can use the Link Building Tool to identify opportunities to create Guest Posts on sites and blogs related to your industry and your keywords.
You can then rank the different opportunities according to their quality. The more valuable a link is, the easier it is to acquire, and the higher it will rank.
Business directories and local citations
Business directories and local citations allow businesses in the same market or geographic area to add contact information, including a link to their website. Even if these links are not always in dofollow, (dofollow means that Googlebots “follow” the content and that the domain authority is transmitted), they contribute positively to your local SEO by sending quality local signals to Google .
SEMRush’s Listing management tool allows you to list the various directories and local citation platforms in your area in just a few clicks :
Recovery of obsolete or broken backlinks
Patience, work, but not only: Obtaining quality backlinks also requires flair and vigilance.
On the web, every minute, new websites are born and others disappear. And it happens in your industry more frequently than you might think. Some businesses may close or change their names. Result? All the backlinks that pointed to their old website are now pointing to non-existent URLs or 404 pages. A real opportunity to get backlinks! In English SEO, this method is called the “Moving Man Method”.
Here’s how to increase the number of backlinks on your website:
1. Identify companies whose website has recently changed or disappeared
In this preliminary step, focus on companies that have recently:
- Closed
- Name changed
- Migrate to a new domain name (URL)
- Stopped proposing certains services/products.
2. Find websites still pointing to outdated URLs
You have identified a company in your industry that has been affected by one of the changes in point 1. Now it’s time to find the websites whose external links still point to the URLs that have become inaccessible (broken links).
To do this, take the old URL in question, and use a backlink checker tool.
Related article : Conquer the Web: Mastering Offsite SEO Strategies
3. Identify broken links consistent with your content
During this step, if you have a choice, focus on websites with good domain authority.
Also make sure you only retain URLs of pages dealing with a subject related to the page for which you want to obtain backlinks. Also check that these old URLs are from trustworthy websites that Google was not penalizing for poor SEO practices.
4. Contact the websites still offering the broken links
The last step of this method to get backlinks is to contact the websites generating the backlink you want to replace. Don’t forget that you are also doing your interlocutor a service: you will allow him to replace a “dead” link with an updated link pointing to relevant content. A plus for its natural referencing.
Off-screen networking
As we know, guest blogging is one of the most effective techniques for obtaining quality backlinks relatively quickly. This practice consists of interacting with authors and bloggers to form a network of interested parties who encourage the creation and exchange of incoming links.
These backlinks strengthen your reputation on the internet and your visibility on Google. But can you do even better? Yes you can !
If you want to strengthen the credibility of your business in the eyes of as many people as possible, you can also opt for a strategy that is not limited to the web. Position yourself as an expert in your industry, meet your customers, and interact with all the important players in your industry. The mentions and backlinks will soon be falling.
Final tought on how to get get high quality backlinks
These techniques for obtaining backlinks are as effective for the visibility of your company as they require effort. Although they bring proven results, implementing these strategies requires an investment of time and good tools like Ahrefs or SEMRush.
Then, remember that the effectiveness of these techniques also depends on the quality and relevance of your content.
Before spending hours figuring out how to get backlinks for your website, make sure you can come up with and produce high value content for your prospect.
And you, what are your favorite strategies for getting quality backlinks?
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