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The SEO industry has evolved considerably in recent years. With the introduction of artificial intelligence, optimizing your website for search engines is now more complex than ever.
Introduction
A study by SEO specialist Moz found that “75% of respondents said they used AI or cognitive technologies to process tasks that were either too long or too difficult. »
One of the most discussed topics in digital marketing is how to approach SEO techniques. In this article, we are going to focus on a hot topic for marketers: AI (artificial intelligence) and SEO. How can it affect our work and daily life? What are the advantages and disadvantages? Let’s find out together!
This introduction was entirely generated by an Artificial Intelligence! The resemblance to the human brain is impressive, isn't it? We pushed this experiment on the rest of the article to show you the level of AI today. To do this, we asked the AI to generate several ideas for questions or topics to be addressed around SEO and artificial intelligence. Then, for those selected, we asked him to write the text. Find out how this technological advance will revolutionize SEO and the optimization of your content.
How does Google use AI for its SEO algorithm?
Google uses AI as an ultimate weapon to fight against its competitors. Let’s see how Google takes advantage of AI by giving some examples of its use.
Google has developed RankBrain, a machine learning system capable of processing data in the same way as the human brain. RankBrain learns and understands content so it can identify patterns and build a model of the most relevant articles for a search query. RankBrain is also able to analyze sites and pages that do not have many links to them and determine which sites are the best to show up in search results.
Google has also developed the Smart Reply function, which makes it possible to analyze the information contained in an e-mail and to offer the user a set of predefined answers. So, for example, if an email contains a meeting request, Smart Reply can generate a response and suggest a time and place.
Google also uses AI to identify and remove spam. He developed a technique called Rank-k, which is a machine learning algorithm trained to recognize spam patterns. Rank-k is able to identify spam by examining the content and links on a web page.
Thanks to its AI, Google is able to categorize web pages and display the most relevant results for the user.
How to use artificial intelligence for SEO success?
Artificial intelligence is used in various industries, from self-driving cars to search engines. It is also used in the field of SEO and has had many successes, from automating keyword research to helping site owners improve their content.
One of the ways artificial intelligence is used: to automate keyword research. This search is performed using algorithms and machine learning to analyze a website and find phrases associated with it. This is to find the phrases that are repeated most often on the site and how often they are used. Pages are then assigned a score, with more relevant ones receiving higher scores.
Artificial intelligence is also used in SEO to help website owners improve their content. The AI analyzes a website and then provides feedback on the page, such as whether there are spelling mistakes or whether the site shows up on the first page of search results. It then provides recommendations to help the site owner improve their site.
Check out our real SEO case studies
How to use artificial intelligence to optimize content for SEO?
One of the ways AI can be used for SEO is through a process called machine learning, which involves algorithms that can “learn” from past data. AI can be applied to optimizing content for SEO in several different ways.
One of them is to find patterns in the most successful content and then use AI to generate content similar to it. For example, if a company finds that its blog posts on how to find a job are generally more successful than those on how to find a date, it can use AI to generate more articles on the job search.
Another way to use AI is to find the most successful words or phrases in a company’s content and then generate more content about those topics. For example, a company may find that posts that mention the phrase “reduce home energy costs” drive more traffic and engagement, and so they may use AI to generate more content about that phrase.
A third way for a company to use AI for content optimization is to use natural language processing to understand the content it has generated, and then use that understanding to generate more similar content. So the AI could then generate more content with that phrase and the same topic.
9 reasons to use AI in SEO
- AI helps find what your audience is looking for on search engines
- AI better understands how to optimize your site to rank higher in the SERPs
- AI understands the content criteria of a website faster than a human
- Content is more likely to be relevant and contextual
- AI can easily generate new content ideas
- AI can optimize your website artwork/images for better search engine rankings
- SEO with AI increases CTR and conversion rates
- You can spend more time on content development than on SEO
- You don’t have to worry about traffic fluctuations – your websites will still be visible in search engines
Some of the best Chatbot AI Tools
- Google Bard
- ChatGPT
- Bing Chat
- Jasper
- YouChat
Frequently asked Questions
Q: Why use artificial intelligence in the SEO industry?
A: There are few things AI algorithms cannot do. They can perform a wide repertoire of tasks that take them beyond the limits of human intelligence and make them inexhaustible.
Q: What is the role of artificial intelligence in the SEO industry?
A: There are different ways that artificial intelligence can be used in the SEO industry. Robots that have a processor can be used to classify data in a website and AI processors can be used to analyze data to find potential inbound links and produce a report.
Q: Can artificial intelligence be dangerous in the SEO industry?
A: Yes, under certain circumstances. Some SEO specialists have used algorithms with malicious intent to weed out their competitors. A: SEO specialists have also used AI to find potential inbound links that are harmful to the website.
Q: What is the cost of artificial intelligence in the SEO industry?
A: There is no fixed price for artificial intelligence, it all depends on the model you use and the specific needs you have.
Q: What is the difference between artificial intelligence and human intelligence?
A: Human intelligence is an area in which the human brain is able to reason, infer and learn. It is complicated for an artificial intelligence to do all of this at once.
Conclusion
Artificial intelligence is a hotly debated topic in the SEO industry. Some believe that robots will replace humans in the most repetitive tasks, such as indexing, and that the results will be better. Others believe that robots will not replace humans and that humans have a role to play in the most complex tasks. In any case, it is important to fully understand artificial intelligence to know how robots will change our SEO profession.
Further read : The 9 Most Profitable Artificial Intelligence Professions in 2023
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