By 
E.TS is a security and guarding company in Ile de France and Haut de France. They offer the services of prevention and security officer, SSIAP fire safety officer, canine officer, bodyguard and roundsman for companies, shopping centers, shops, warehouses, events, etc.
Context of intervention of Scrowp
A complete case of convergence in a very competitive sector, mixing several classic levers for generating qualified traffic: local SEO (natural referencing), SEA (Google Ads) and monitoring of KPI Analytics.
Mission
- Increase local visibility
- Increase organic traffic
- Increase the number of quote requests
- Optimizing the Google Ads campaign
- Improve conversion rate
Local SEO actions carried out
Technical optimization of the site
Technical: infrastructure optimization and management (improve page loading time, management of short URLs, life cycle management of zombie or orphan pages, etc.)
Blog post writing
- Theme research and writing of 3 blog articles per month on average
- In addition to articles on recruitment, creation of the landing page + contact form
- Content integration and optimization
- Optimization and management of the Google Mybusiness account
Local netlinking
Implementation of a specific and local backlinks strategy
Actions for the SEA campaign
- Audit of existing Google Ads account
- Custom development of an advanced tagging plan
- Optimization of ads, auctions with an identified ROI objective
- Daily results management
Results
In 1 year, overall traffic has increased by 67.62%, including 80.46% for organic traffic and 42.53% for paid traffic
The CTR of Ads campaigns has increased to exceed 10%
