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LoanScouter is a Denmark-based comparison service focused on financial solutions such as payday loans, personal loans and bank loans.
If you are looking for a loan in the market, LoanScouter is the tool to use. They compare financial products according to key parameters, which allows them to make the choice best suited to the needs of the Internet user.
Challenge
Their previous backlinks campaign had generated toxic links. Cleanup is required before generating new links.
Goals of the netlinking campaign
- Increase organic traffic
- Generate qualified traffic and leads from thematic sites
- Increase domain authority for SEO
Netlinking actions carried out
Research from various sources
Depending on the target keywords studied and validated by the client, we have identified sites with a similar lexical and semantic field. In this case, finance, banking, credit but also general sites generating traffic.
Selection of quality sites
We have favored sites with an authority domain (DA) greater than 40 and Trust Flow (TF) greater than 25 and occasionally practicing guest-blogging.
Writing content
The links have been contextualized by a content of at least 500 words.
Placement of links
We used natural anchors (site url, brand, target expressions) and checked the proposal of optimized anchors in line with the overall strategy.
Selection of target pages
We have implemented a deep-linking strategy to improve the quality of links by pointing to internal pages and not the home page.
Netlinking campaign results
By opting for a low number of very good quality links, we obtained strong traffic growth (+300%), aldo the Domain authority of our client site has increased by 13 in just few months.
