By default, after a customer signs up for your email newsletter using your Scrowp theme form, their email address (and first and last name, if applicable) are stored in your customer database.

In order to send email marketing to them, however, you will need a third party email marketing provider as well as a way to synchronize your customer database with the email marketing system’s lists.

Here is a video made by Marouane The Number One on how he used Mailchimp to send email marketing emails.