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Thanks to its expertise and the sharing of its passion for digital marketing, Scrowp SEO agency , was able to deserve a consolidated partnership from GSM Express France so that it develops all the SEO natural referencing part since 2022. Consequently , this mobile and computer repair provider will have sales growth by taking advantage of the virtues of e-commerce.
Challenge
- Achieve site positioning on the first positions of Google France,
- Evolve the web conversion of SEO traffic,
- Perfect targeting of traffic and maintaining long-lasting visibility,
- Increase demand for GSM Express services through SEO,
- Boost the visibility and notoriety of the brand in France and in particular in Lille,
- Improve E-commerce rank for customer.
ANALYSIS AND APPROACH
- SEO audit for overall site analysis,
- SEO positioning audit for the previous version,
- Audit of direct competition with benchmarking,
- Impact study & SEO Strategy,
- Solve the blocking elements in SEO,
- Monitoring the indexing status of pages on Google.fr,
- Intelligent inclusion of keywords in the content of the pages for perfect SEO optimization,
- Development of a Netlinking strategy,
- Regular checking of keyword positioning,
- Technical advice in terms of graphic creation / internal meshing and image optimization
ACTIONS MADE
- SEO: Creation of new pages, diagnosis of requests from targeted prospects as well as the valuation of key keywords in SEO.
- Technical: Technical optimization of the overall and in-depth site structure (management of short URLs, optimization of titles and subtitles of pages (H1 to H6), redirections, management of the life cycle of pages, page loading speed , online payment methods, monitoring of SEO standards).
- Web Analytics: Configuration of digital conversion and the implementation of a monitoring and monitoring plan on Google Analytics and Google Search Console in order to follow the evolution of this business as well as the evolution of positioning and popularity of new pages created.
- Content: Advice on creating content for new pages without omitting organization, internal SEO networking and image optimization.
- Linking/ Off-page: Anchor selection with text length and source content.
- Keywords: Optimization of the quality of keywords and the implementation of a netlinking strategy.
RESULTS
Exponential organic traffic increase for queries made locally in Google France
