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Discover our case study during the SEO optimization for Le Castor, the platform that allows you to find craftsmen in the area of Neuchâtel in France.
The challenge
Boost organic traffic
We were lucky enough to be part of the Le Castor.ch project at the very beginning of its digital marketing actions.
The opportunity was therefore to be able to see the improvements easily and quickly thanks to the first natural referencing actions on Google that we were able to undertake.
Increase impressions
The increase in the number of impressions on Google is a factor that we consider very important for the continuation of the SEO strategy.
Contrary to popular belief, the effects of these results are not only felt on the site’s traffic, but also in its notoriety and reputation.
Showing up more times also provides the ubiquitous effect needed to create the habit of seeing the brand name.
We achieve this by creating content around several themes but always targeting the same niche.
The Strategies To Achieve These Results
Keyword research
We focused on high volume, low competition keywords.
SEO optimization for the whole site
We have redesigned the code of the site to optimize the reading of Google robots.
Content creation
We wrote content around the targeted keywords and re-indexed the pages to speed up results.
Adding Free Tools
We have added free tools for platform customers to get them used to coming to our site and encourage word of mouth.
Results obtained
Increase in traffic
There are now more monthly visitors to the shop who use the platform to find craftsmen or to inquire.
New Users Increase
More and more people discover the platform and come back to it to find a craftsman in the canton of Neuchâtel.
New customers
Since the start of our work on the site, new customers have registered and are now collaborating with Le Castor.
