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Discover our case study during the creation of the B2B and B2C e-commerce site for the company Impact Coiffure.
Site Migration To Shopify
From the very beginning, Impact Coiffure wanted to regain control of their website and make changes to it without the help of an agency.
In addition, very motivated to implement new digital marketing strategies, the company wanted to move towards an online store technology capable of creating email campaigns and analyzing data simply.
B2B Area setup
Wishing to become pioneers in the B2B hairdressing sector in Switzerland, Impact Coiffure immediately wanted to welcome their professional customers to a platform dedicated to their online purchases.
Thanks to the Pro space created for their online site, their customers are now able to identify themselves on their reservation space and thus access a shop with more products and adapted prices.
Results
Increase in turnover
This shop has seen a 17% increase in turnover in just under 5 months.
Increase in qualified traffic
This store was able to observe a 30% increase in its qualified traffic, thanks in particular to the SEO ranking as well as its highly targeted e-mailing campaigns.
Internal Digital Image Management
Impact Coiffure can now manage the publications of its site, its online image as well as its reputation thanks to complete autonomy on the Shopify tool.
Further read : E-commerce Site Creator 2023: 7 Best Options to Create Your Online Store
