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After reaching the milestone of billions of monthly active users, there is no doubt that the TikTok app has captivated a wide audience with its short and entertaining videos.
Originally created for communication and self-expression, TikTok has gradually evolved into a valuable tool for many users, including content creators and businesses.
This surge in popularity means that the platform is brimming with opportunities for your business and for monetizing your account. Many creators have found significant success on the platform and have managed to earn money on TikTok.
Today, thanks to the TikTok Creator Next program, you can make money through a video on TikTok, but not only that. There are other ways on the social network to monetize your content, such as through a challenge or a collaboration with your favorite brand.
If this is your goal, here are the top 5 strategies to earn money with TikTok:
Collect tips or donations
Gifts
Video and live gifts enable users to earn money on TikTok through the reactions of viewers. When a user enjoys video or live content, they can react by sending a virtual gift. These gifts are purchased using the user’s stash of coins on their TikTok account, and these coins, in turn, are bought in bundles using real money.
Tipping on TikTok
Beyond gifts, TikTok has recently allowed its users to tip influencers with over 100,000 followers. Unlike gifts, tips are not sent in response to posted content.
It’s simply a sum of money that a user sends to their favorite TikTok influencer through tipping platforms. Tipeee, Ko-fi, and Buy Me a Coffee, for example, can be connected to your TikTok account and operate as a tipping jar.
Collaborate with your favorite brands
To earn money on TikTok, users can also collaborate with brands. Product placements have been a part of the influencer world for several years and have also become popular on the platform.
Anyone with a TikTok account and a certain number of followers can monetize their audience. The creator will then be paid by brands to promote their products or services.
There isn’t a set minimum audience size, as it depends a lot on the niche and the type of content produced by the TikTok creator. However, the number of followers will certainly impact the amount of compensation. The larger the audience, the more expensive the collaboration will be.
To be contacted by brands, you can join the TikTok Creator Marketplace. This platform allows brands to find you more easily when they are looking for profiles in their niche. They have access to detailed data and analytics about your TikTok account, your performance on the platform, your content, and your audience.
Regarding compensation, companies may offer you free products or pay you based on the number of views your TikTok receives.
Further read: How to get 10K followers on instagram.
Access the creative background
So far, the TikTok Creator Fund didn’t really impress many creators. In reality, the payment calculation for creators was considered quite insufficient.
Previously, a creator would earn between 10 and 20 $ for an average of one million views. It was impossible to generate a substantial income from TikTok activity.
However, TikTok recently launched a beta version of an entirely new fund specifically for the app’s creators. This fund now applies only to videos that are longer than one minute.
The payment is now one dollar for a thousand views. But not all views are counted. Factors like the watch time, engagement on the video, and compliance with community guidelines also play a role in the algorithm‘s calculation. The country where the viewers of the video are located also influences the final amount.
In summary, for a video with a million views, creators can earn approximately between 500 and 1,000 $.
This represents a rather impressive increase in creator payments. It opens up new opportunities for TikTok influencers and encourages them to produce longer content.
This payment system also provides content creators with an opportunity to professionalize their content. They are encouraged to enhance the duration and quality of their TikTok videos with the funds made available for this type of content.
Please note: You need to have at least 10,000 followers on your account and 100,000 views in the last 30 days to access the beta version of this new TikTok program. To achieve this goal, we strongly recommend reading our article on gaining followers on TikTok.
Participate in TikTok challenges
The startup Qeels emphasizes participation in challenges on TikTok.
This platform offers a new way for content creators to monetize their content.
To do this, simply choose a challenge and create a creative video while following the given instructions. Creators who accumulate the most views and likes earn money, proportionate to their rank in a leaderboard. It’s not necessary to have followers on TikTok; anyone can participate in the challenge and try to earn money through TikTok!
Sell your products with shopping functions
The TikTok app and the e-commerce platform Shopify have partnered together. This partnership provides access to very useful features for boosting your marketing campaigns on the social network.
It aims to simplify the creation and tracking of advertisements on the social network. Additionally, you can also tag products in your videos.
TikTok is increasingly moving in this direction, enabling brands to sell their products as easily as possible directly from the platform. For businesses, it’s possible to encourage users to create content around their products, known as User Generated Content (UGC).
TikTok: a new monetization opportunity
The ways to make money on TikTok are becoming increasingly diverse. The platform is creating more and more opportunities for accounts that produce high-quality content and build an audience.
This allows many creators to make a living from their work and create quality content with peace of mind. For businesses, it’s also an opportunity to generate revenue through the visibility they can generate on the platform.
Read also: 35 tips for TikTok: the complete guide
In conclusion, TikTok is a platform that is becoming more and more attractive, both for users and content creators, as well as for brands.
