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Shopify offers a multitude of free themes, perfect for producing e-commerce sites with impactful design and intuitive functionality.
However, if you would like to have more functionalities, more features and a theme designed to boost SEO and conversion, you would need to get a premium Shopify theme.
So here are the 10 best premium Shopify themes of 2024.
1- Scrowp
Scrowp Theme was developed by the award winning and the entrepreneur Marouane RHAFLI (Aka : Marouane The Number 1), this theme is perfect in term of speed, SEO and conversion booster, it is suitable for both small and large businesses.
Scrowp is one of the rarest Shopify themes that has a professional looking blog template that help big brands expand their portfolio through posting some very nice looking articles, the theme is also SEO friendly, which will help you gain Free and high quality traffic through search engines like Google.
Scrowp offers Free support via an online support, email and phone, this is not buy an forget like themes available on themeforest.
Scrowp is the right choice for world-class businesses such Shopify plus merchants, if you aim to build a strong business online, Scrowp is the theme to go with.
2- Symmetry
This theme is perfect for online stores with a large number of products. Indeed, free themes are very quickly limited when you have to integrate several collections including a lot of products.
Symmetry allows you to present these collections to your customers, cleanly, in a clean design, thanks in particular to the slideshow. The design presented on a long form allows you to take advantage of the length of a computer screen in its entirety.
In order to take care of navigation and consumer comfort, a multi-level menu has been set up. Add to that the quick add to cart functionality, built into this theme, and you will have consumers who are happier than ever with their visits to your Shopify store.
If you get tired of the presentation of your site and the products highlighted, you can, at any time, change all that thanks to the customizable ranks. The customization doesn’t stop there, as you can also embed your Instagram feed directly into a dedicated column on your homepage.
3- Atlantic
If you are looking for a better conversion rate on your Shopify store, go for this theme.
Once again, you will have the opportunity to discover a theme allowing you to present a wide range of products to your customers. The menu placed at the top of your online store, presented in a multi-column format, will help you guide your customer through your product catalog.
As with the previous theme, the slideshow feature will allow you to present products that you have decided to highlight. Additionally, the quick checkout tool will, again, allow your customers to place products in their cart without having to leave the page, allowing you to increase your conversion rate.
Customizing the homepage will also help you to refresh yourself regularly, promoting different products from time to time. Indeed, the modular formula of the home page lets you choose the layout and the products you want to display, very easily.
You can also bet on storytelling, as many brands do today, with the highlighting of a video on the home page, by directly integrating a YouTube or Vimeo link.
4- Icon
When opening their first online store, many E-merchants have become accustomed to and attached to the simplicity of their free theme. Switching to a paid theme doesn’t have to be brutal.
Icon allows a smooth transition, with, in addition, some features to create a complete Shopify E-Commerce. First of all, it is necessary to ensure the comfort of navigation of the users. To do so, sticky navigation is included in this theme. This allows customers to access menus, even when scrolling down the page.
Again, you have access to the slideshow and multi-column menu. In this theme, we also find the inclusion of your Instagram feed, which will allow you to gain fans on the network in order to carry out your communication campaigns with more ease.
Always with the aim of increasing the conversion rate on your Shopify store, you can give your customers the possibility of having access to product details without having to click on them. So, just by swiping on the product and without leaving the page, consumers can know everything about the products you sell.
In a purely design framework, it is also possible to include a parallax effect, creating an effect of depth when browsing your page.
Nombre de styles dans ce thème : 3
5- Story
Storytelling is very important. In addition, it is widely favored by Shopify since the platform allows you to do so easily by giving you the possibility of creating and maintaining a blog from your dashboard.
To help you create contact with your customers, you can create custom forms with this theme. You can also give your customers several options, such as allowing them to filter their searches by price, brand (if you sell multiple brands, in the case of dropshipping, for example), or other filters. This option is customizable. In case you would like to exhibit your products in a way that is uniquely yours, you can. Indeed, it is possible to create a lookbook, where you will exhibit the outfits, in the case of a fashion store, photo shoots, etc. This allows you to reinforce the spirit of storytelling put forward by the theme.
Always in this spirit, the product sheets are customizable and allow you to add additional text and images to give a historical dimension to your products.
It is also possible to present the history of your business through the incorporation of a timeline, on which customers can follow the evolution of your business. In addition, you will have the opportunity to present your team in pictures with the Team Showcase feature. This will strengthen the ties between your customers and your company.
6- Flow
As mentioned earlier, some e-merchants will probably choose to stick to a simple theme, especially those with a relatively limited product selection.
Flow is a minimalist theme, allowing the consumer to get straight to the point and have direct access to products. You can start with a presentation of your company or your products on the homepage with a video integration via a YouTube or Vimeo link.
Again, customers will have the opportunity to add products to their cart without leaving the page with the quick add feature, present in this theme. Also, the theme includes a specially designed product grid to help you highlight certain products. Thanks to this grid, consumers who hover their mouse over the chosen products will see these products light up, attracting their attention.
Another simple, yet effective promotion feature is also included in this theme: the promotional banner. Take advantage of the latter to give your customers discounts on your products and highlight them on your banner.
Also, promote your Instagram profile and gain followers with the integration of your post feed on the home page of your Shopify store.
7- Focal
What is important when looking to sell online is visual communication. While establishing your store, you must have noticed that the photos were very important. For this, you can use a paid theme highlighting the images.
The Focal theme was made for E-merchants offering a wide choice of products to their customers. To adapt to the needs of these shops, the developers of this theme offer the infinite scrolling feature. This corresponds to the functionality allowing visitors to your site to not arrive at the bottom of your site as long as products are displayed on the page. So they don’t have to click “next page” to view additional content.
Then, when a customer is on one of your product sheets and the product in question is available in several colors, you will have the opportunity to play on originality. Offer color swatches, allowing you to hold the customer’s attention, rather than having them navigate between several photos.
Finally, many people find that not being able to try on clothes is a barrier to buying on the Internet. This is why the developers of the Shopify Focal theme have chosen, if you sell clothes, to automatically integrate a size chart into your product sheets, allowing you to increase your conversion rate.
8- Prestige
Some E-merchants need a paid theme to switch to higher quality, compared to free themes. This superior quality is perceived by customers, who can thus make the link with the products sold.
The Shopify Prestige theme allows customers to have a better view and understanding of the products you offer. To do so, a hotspots integration feature allowing you to create links from certain areas of the images placed on your products. You can thus create actions when your customers click on certain parts of the images on your site.
Don’t put storytelling aside. Again, you can include a customizable timeline of your business. Thanks to the latter, you will be able to take your customers into your story.
As mentioned before, the visual link between the product and the customer is very important in E-Commerce. To ensure that the latter is effective, the theme allows you to place very high quality images throughout your entire Shopify store. In addition, these photographs will allow you to convey your storytelling, just like your Instagram feed, which can also be included in a dedicated column.
If you have a lot of products to offer, customize the menu at the top of your homepage by segmenting it according to your different collections. Thanks to this, your customers will have no trouble finding what they want, when they want.
9- Pipeline
Again, it’s important to give great images to online shoppers. Thanks to the Pipeline theme, you will be able to give consumers what they want, while presenting your catalog, no matter how small, effectively on your Shopify store.
First, you can include a multi-column menu, putting customers at ease when browsing. To do more, the homepage is customizable and modular, giving you the opportunity to highlight the products you want.
Also highlight the images you want with, like many themes, the functionality to import your Instagram feed into a dedicated column, as well as the optimization of very high quality images.
All these images are incorporated on a site with a parallax effect.
10- Loft
More and more online sellers are getting into the habit of creating promotional campaigns that are easily customizable using Shopify. These campaigns generate significant traffic.
First, the Loft theme was created and adapted for shops with a lot of products to offer to their customer base. This theme is particularly suitable for E-Commerce dropshipping, for example using Spocket, which generally has a large product catalog, and regularly launching promotional campaigns.
Then, to help you with your promotional campaigns, you can personalize them as you go along to help you sell your stocks and reach an ever-growing clientele.
Also make your campaigns on Instagram, and include them on your site in the column dedicated to this purpose. Indeed, this feature is also available in this theme. The images are widely highlighted by this theme with, once again, the import of very high quality photos.
Conclusion
When you upgrade from a free theme to a paid theme, you take your Shopify store to the next level. These themes bring new features. These are, most of the time, customizable and allow you a multitude of things.
Prices vary from one theme to another, depending in particular on the features provided to them, as well as the services provided by the developers. It is not impossible that you see a theme presented at $295 also offered at $60. But, at this price, you won’t get developer support, which can come in really handy while developing on the Shopify platform.
So, carefully analyze the features you will need, as well as your customers, and make your choice!
I think there is no best Shopify theme, all what you need is a good design, good offer and winning products