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To succeed in the world of e-commerce, there’s no secret formula; it requires determination, a solid understanding of your market, and the ability to effectively promote your online store. However, there’s one essential ingredient that invariably makes the difference: the right product—the star that will boost your sales and bring visibility to your business. Yet, this poses one of the biggest challenges: constantly being on the lookout for the trending, popular product that perfectly fits your business can quickly consume time and energy.
That’s why we’ve decided to assist you in this quest by providing a list of the most sought-after products by consumers. We update this list every year to help you discover new trending product ideas to sell on your online store.
This way, you’ll be able to explore the 11 trendiest products of 2024 to focus on for flourishing your business or, who knows, to launch a new entrepreneurial idea! As each product shared in this list caters to a distinct audience, we’ll provide a few tips for each item to help you reach new prospects.
Are you ready? Explore our selection of trending products to sell online in 2024 right now.
1. Pet Cushions
If there’s one business that continues to flourish, it’s the one centered around the well-being and comfort of pets. Cat and dog owners spare no effort in seeking the best for their furry companions, and cozy cushions are among the most sought-after accessories. If these cushions can also be aesthetically pleasing to easily blend into a living room or bedroom without clashing with the rest of the decor, then you’ve got yourself a potential bestseller!
Particularly eye-catching, faux fur cushions in trendy colors like beige, gray, pale pink, or even seafoam green are easy to promote, especially through visual social networks like Pinterest or Instagram.
If you have a budget for marketing campaigns, consider advertising on Instagram, especially in stories, a format particularly suitable for promoting such products.
2. Gua Sha Massage Tools
It’s no secret that wellness and cosmetic products sell tremendously well, and recently, one beauty accessory stands out: the Gua Sha. This small semi-precious stone face massaging tool is now considered a healthy, natural alternative to cosmetic surgery. Paired with facial yoga, using Gua Sha helps revitalize muscles and tone the skin, making it smoother and firmer.
This product holds considerable demand, yet the competition is fierce. To stand out, you’ll need to add value to your target audience. Offering practical content through tutorials can be an interesting approach. Though time-consuming, starting a YouTube channel or sharing video formats on Instagram and Facebook accounts can differentiate you from competitors and make your brand appealing.
If creating video tutorials isn’t feasible, collaborating with influencers specializing in cosmetics and wellness is an alternative. They can showcase your products during their beauty routines.
3. Baby Gift Sets
A market not to be overlooked is the infant niche. Baby accessories and gifts unsurprisingly trend on Google Trends, particularly baby gift sets, which are highly sought-after for baby showers and newborn presents.
If you’re passionate about parenting and baby care and seeking a trendy product to sell, consider baby gift sets. They offer a significant advantage: they can cater to various themes. Sets dedicated to hygiene, organic selections, clothing, accessories, toys—there’s potential to diversify or focus on a specific theme.
As the sale of baby gift sets often aligns with events like baby showers, births, birthdays, and Christmas, consider two promotional strategies: focus on SEO for recurring events like birthdays or Christmas and opt for visual marketing for one-off events like births and baby showers. Collaborating with a pregnant or recently delivered influencer could be beneficial. For instance, offer them a personalized set with their name printed on a ribbon or tailor the set according to the gender of their newborn, requesting them to include a link redirecting to your sets in their stories.
4. Lava Lamps
Particularly trendy in the 1970s, lava lamps gradually fell out of fashion and subsequently disappeared from our interiors. Considered outdated for years, they are now making a significant comeback that promises to endure through 2024. As an original decorative element that seamlessly fits into any interior, the lava lamp is a gift that brings joy both when given and received. Despite seemingly high competition, the demand for these lamps remains steadfast. To distinguish yourself from competitors, consider entering a niche market. Highlighting the vintage aspect of lava lamps by exclusively offering retro-looking models could be a strategic approach.
As a highly visual item, the lava lamp can be easily showcased on social platforms like Pinterest and Instagram. If you decide to venture into a niche market, bear in mind that paid advertising will likely be necessary, especially on platforms like Instagram.
5. Menstrual Underwear
In search of comfortable and environmentally friendly hygiene protection, an increasing number of women are turning to menstrual underwear. These undergarments, equipped with integrated fabric protection, replace traditional sanitary pads, tampons, and menstrual cups. Washable and reusable, they represent an eco-friendly alternative to conventional hygiene products. Many brands offer comfortable, aesthetically pleasing designs that are also ethically produced. It might be advantageous for you to focus on these types of models to enter a niche market with limited competition but a growing demand.
An effective way to promote your menstrual underwear is through collaborations with well-known influencers who frequently discuss such topics. Preferably target YouTubers or Instagrammers who create content in stories or Reels format. Video content aligns well with your product as it’s more practical than visual. By presenting your product in video format, influencers can share their experiences and respond to their community’s inquiries: how many hours can the underwear be worn, how to wash them, do they leave marks under clothing, etc.
Collaborations with influencers might take time to establish and can incur costs, but they ensure that your product is represented and showcased to a potentially interested audience. To assess the impact of such marketing endeavors, remember to ask the influencers you collaborate with to share the results of your partnership, allowing you to determine whether the operation was successful or not.
6. Dried Flowers
In 2024, the focus shifts to the realm of decoration. With the rise of hygge trends and changing health situations, the desire to create a beautiful and cozy home has resonated strongly with consumers. Among the décor trends that marked 2023 and 2024 and are expected to continue in 2025, dried flowers stand out.
Lavender, wheat stalks, eucalyptus—the varieties of dried flowers are extensive. If entering this market, consider selling them both in bulk and in bouquets. This allows flexibility and opportunities, as dried flowers are not just purchased for table or console decoration but are also popular for weddings and bachelorette parties. Offering custom bouquets could be another avenue to explore.
Advertisement through Google Ads using relevant keywords and allocating a portion of your marketing budget to Instagram ads is crucial. This platform suits the promotion of trendy and visual products. Create eye-catching photos to showcase your products and utilize Instagram Shopping for selling convenience. Additionally, influencer marketing could be effective in promoting dried flowers.
7. Twisted Candles
As mentioned earlier, this year’s trend leans heavily toward cocooning, leading consumers to seek improvements for their homes, making them more beautiful and cozy. Hence, candles rank among the trendiest products. Among candles, the spotlight is on twisted models!
Loved by interior decor influencers and often featured by them, these usually colorful candles are highly desired by those aiming to add a touch of uniqueness to their décor.As evident, influencer marketing holds significant potential.
Consider partnerships with interior decor influencers who, in exchange for remuneration or candles of their choice, can beautifully stage your products in photographs.
Since candles are inexpensive décor accessories perfect for subtle décor changes, attracting spontaneous purchases based on visual appeal, don’t overlook Instagram and Facebook ads. Allocate a budget for creating attractive visuals and launching paid ad campaigns if possible.
8. Slippers
The desire for a cozy, comforting atmosphere at home and relaxing with a good movie has never been stronger. What could be more delightful than slipping into a snug pair of slippers after work?
Women, men, children—all wear them, making slippers a highly interesting accessory to market. Moreover, beyond practicality, slippers have become fashion accessories! Sportswear brands (e.g., Vans, The North Face) and luxury houses (e.g., Vêtements) have integrated slippers into their collections.
To find your place among the competition, consider specializing in a particular type of slipper. You can specialize in comfortable and non-slip designs, prioritize trendy models, or focus on cute and quirky designs (e.g., bear or unicorn-shaped).
For promotion, consider Instagram advertising through posts or stories, as this product type tends to find its audience on this platform.
9. Glass Demijohns
You’ve likely seen them on Instagram, Pinterest, or maybe even at your friends’ homes—the charming glass demijohns have been at the heart of all décor trends for several seasons. Hence, we’ve added them to our selection, anticipating their continued top sales in 2024 (as in 2023).
To sell demijohns, consider investing in Google Ads targeting high-intent keywords or turn to social media promotions. Demijohns, like pet beds, are visually impactful. Therefore, taking time to produce beautiful ambiance photos showcasing your products can attract new consumers. Highly visual platforms like Facebook, Instagram, and Pinterest are ideal for promoting a décor brand. You can opt for an organic approach or utilize paid advertising campaigns.
10. Bulk Products
The rise in awareness and the inclination toward more eco-responsible approaches drive the success of bulk products. Bulk purchasing—buying products without packaging—has existed for a long time, but it’s only in recent years that this way of buying everyday products has become more widespread. Buying in bulk is not just eco-friendly, eliminating waste, but also helps prevent unnecessary use of packaging materials.
Offering bulk products allows you to cater to the growing need for more sustainable consumption. If interested, identify the type of products you wish to sell in bulk—food items, hygiene products, beauty products, etc.
In all cases, when venturing into selling bulk products, ensure a responsible approach from A to Z. If you decide to launch an online bulk products store, you’re likely to attract a certain category of consumers with a strong ethical approach. To retain their trust and remain consistent with your product choices, ensure you offer responsible transportation options (local delivery, bicycle couriers) or donate a percentage of your revenue from each sale to an association to offset your environmental impact. When it comes to online sales and ecology, being 100% flawless is impossible, but it’s crucial to demonstrate to consumers that you’re doing your best. If your approach is sincere and transparent, you’ll gain consumer trust.
11. Embroidery Kits
DIY (Do It Yourself) has been popular for several years, and in 2024, embroidery kits will hold significance in the DIY market!
If you have personal experience in creative hobbies, it’s a significant advantage. It will help you identify potential collaborators and platforms for communication more easily and quickly. Utilize this knowledge and, if you have the time and inclination, actively participate in forums or Facebook groups dedicated to creative hobbies, offering opinions and advice. It’s an excellent way to get noticed, promote your products, and position yourself as an authority.
Building or integrating an active community around the products you sell is always a good idea when entering a niche market.
FURTHER READ: How to sell on the internet? 11 DIY Products You Can Create Yourself and Sell Online
Ready to sell one or several of these essential products from our list in 2024?
Through this list, we’ve presented some of the trendiest products of 2024. However, there are numerous products to sell on Shopify, and our selection is far from exhaustive. While finding the right product that drives your online store’s growth and increases sales is crucial and time-consuming, it’s equally essential not to overlook the marketing aspect. Effectively promoting your product is the keystone to steady growth.
Interested in understanding the process of creating an online selling business, finding a profitable niche, choosing the right products, and excelling in promoting them? Take advantage of our free online courses! These webinars cater to e-commerce business owners, teaching strategies to better sell products online. Covering various aspects of being an e-commerce entrepreneur, including marketing, web design, photography, and more.
