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What is the best social media platform? In the world, in 2023, which social media platforms are the most popular? Which one attracts the largest audience and tops the user list? Is Facebook still at the forefront? What are the other trending social media platforms? As for professional networks, is LinkedIn the leader in the world?
While Instagram isn’t far behind, and TikTok is the social network to watch in 2023, especially for the younger generation, Facebook continues to lead the polls. However, it’s clear that social media usage is evolving, with a stronger emphasis on visual content, which has contributed to Instagram’s popularity. LinkedIn remains the leader in the professional social media sphere and is essential for B2B interactions.
Best Social Media Platform: What is the list of the most popular social networks?
Here is a list of the most popular social networks categorized by type:
General Social Networks
- Snapchat
- Tumblr
Professional Social Networks
- Viadeo
Photo Sharing Social Networks
- Flickr
Video Social Networks
- TikTok
- Dailymotion
- Periscope
- YouTube
Music Social Networks
- Deezer
- SoundCloud
- Spotify
Messaging Apps
- Viber
- Line
- Facebook Messenger
Secure Messaging Apps
- Telegram
What is the ranking of the best social networks in 2023 in the world?
Number 1: Facebook (with 1.3 billion users for Facebook Messenger)
2.498 billion users worldwide
Number 2: YouTube (How to boost your YouTube channel for more visibility?)
2 billion users worldwide
Number 3: WhatsApp
2 billion users worldwide
Number 4: Instagram (How to get 10,000 Instagram followers – 10 essential tips)
1 billion users worldwide
Number 5: TikTok (TikTok monetization: 5 solutions to make money)
800 million users worldwide
Number 6: Snapchat
398 million users worldwide
Number 7: Twitter
366 million users worldwide
Number 8: Pinterest
366 million users worldwide
List of social networks with over 100 million users
- Facebook: 2.701 billion monthly active users
- YouTube: over 2 billion
- WhatsApp: over 2 billion
- Messenger: over 1.3 billion
- Instagram: 1.082 billion
- TikTok: 800 million
- Pinterest: 416 million
- Telegram: 400 million
- Snapchat: 397 million (estimated)
- Twitter: 326 million (estimated)
- LinkedIn: 310 million
- Skype: 300 million
What are the key figures for social networks in 2023?
According to the latest data compiled by We Are Social and Hootsuite (April 2023), there are 7.79 billion people on Earth. Here are the statistics:
- 5.15 billion mobile phone users (66%)
- 4.57 billion internet users (59%)
- 3.96 billion social media users (51%)
- 3.91 billion mobile social media users (99% of social media users)
The number of social media users continues to increase, with an additional 376 million users from July 2019 to July 2023 (a 10.5% increase), which accounts for approximately 51% of the global population.
99% of social media users access these platforms via mobile devices (3.81 billion out of 3.96 billion).
Which social networks are used on smartphones?
The rise of mobile apps has led to a rapid ascent for social networks. Facebook and Twitter were quickly joined by Instagram and Snapchat.
In 2023, the App Store ranking begins with TikTok and Facebook, with Snapchat trailing behind, followed by WhatsApp, Instagram, and Messenger. Twitter continues to maintain a respectable ranking with increasing results each quarter.
Engagement, the Key to Success
The race for likes is no longer the primary focus, and brands have recognized this. Visibility on social media is now closely tied to engagement, which involves the ability to elicit reactions from followers, including comments, shares, clicks, and other forms of interaction.
The idea is to build targeted, “human-sized” communities in order to avoid diluting the audience and to provide a space for dialogue and exchange based on common values and interests.
Best Professional Social Network: Why Is LinkedIn So Popular?
According to a study by Hoot-suite, there were approximately 50 million new users on LinkedIn between 2019 and 2023, bringing the total to around 660 million registered members in 2023.
While LinkedIn attracts a broad audience, it primarily targets professionals in B2B, as well as job seekers. In 2023, more than 30 million companies were registered on the LinkedIn platform.
With its large user base, LinkedIn offers excellent visibility and allows users to be indexed on Google using keywords and activating this option in settings.
Furthermore, due to restrictions related to the COVID-19 pandemic, an increasing number of events are taking place virtually. In this context, a new tool, LinkedIn Events, was launched. This tool provides the opportunity to organize and broadcast events on the platform.
What is the favorite social network of young people?
1. Instagram:
In 2023, Instagram is the favorite social network of young people. Approximately 81% of those aged 16-25 use it regularly. The reasons behind this surge in popularity include the addition of numerous features such as longer videos on IGTV, stories with a wide range of features like gifs, polls, effects, swipe-up, and more.
2. Snapchat:
In second place, we have Snapchat. While it created a buzz a few years ago, the platform faces more challenges today. Snapchat introduced innovative concepts like ephemeral photos, stories, and filters. However, now that Instagram has adopted and expanded these features with the full backing of Facebook, Snapchat has lost some of its appeal.
Nevertheless, Snapchat still remains highly attractive to young people as it holds the second spot in this ranking. Its audience has rejuvenated, with only 56% of those aged 22-25 using it today, but still a substantial 85% among those aged 16-18.
3. Facebook:
Facebook has become less appealing to young people in 2023, making it the third favorite social network among the youth. The age of Facebook’s audience has been increasing for a few years, and it is one of the social networks that young people are most likely to delete.
4.Twitter:
Twitter, known for its numerous hashtags, falls behind the others, with only 33% of young people using it.
5. TikTok:
TikTok is the latest “phenomenon” in the world of social networks, particularly among young users. The platform has experienced explosive growth in recent months, surpassing one billion users.
These platforms have become such an integral part of our daily lives that one in three young people aspires to have a career in the field of social media. The web-related professions are indeed gaining more and more popularity.
