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Should it still be introduced? YouTube is a platform dedicated to the broadcasting and sharing of videos. After just a year of existence, Google recognized its potential and acquired the site in 2006. Today, YouTube is a genuine platform for expression. It hosts all types of videos, from music videos to makeup tutorials, recipes, cute animal videos, DIY tips, paranormal investigations… There’s truly something for every taste!
The video format reigns supreme on the internet. For brands, it’s a real opportunity, considering that 73% of internet users prefer learning about a product or service through a video. So why not do it on YouTube? In this article, we’ll give you 5 good reasons why businesses should use YouTube.
EXPAND YOUR AUDIENCE
The statistics about YouTube are compelling. In 2022, the video-sharing platform boasts more than 2 billion active users each month. By comparison, Instagram has 1.4 billion. Therefore, it’s a vast audience that your brand can conquer.
For international businesses, YouTube is an ideal choice, being available in over 100 countries and in more than 80 different languages. By creating and publishing videos on your YouTube channel, you can enhance your brand’s visibility and reach a broader audience or simply strengthen your brand awareness.
BE VISIBLE ON THE SECOND LARGEST SEARCH ENGINE GLOBALLY
Yes, you read that correctly—YouTube is the second most significant search engine globally, after Google. It’s also the second most visited website after Google, ahead of Facebook, Wikipedia, and Amazon. Many internet users utilize YouTube as a search engine to find answers to their queries.
Whether seeking a product review, a workout routine, a makeup tutorial, or a cooking recipe, YouTube is a treasure trove of information. Your brand has expertise to showcase, services or products to sell that address specific needs and issues.
By positioning yourself on keywords that match these expectations and offering internet users high-quality content that solves their problems, you give more visibility to your offerings and demonstrate their advantages.
TO BOOST YOUR SEO
When conducting a search on Google, numerous types of results are displayed in addition to websites: business listings, products for sale, images, and also videos. As YouTube is a subsidiary of Google, it’s logical that videos on YouTube appear in Google’s search results.
There are various ways to optimize your content and channel. Just like SEO (Search Engine Optimization) on your website, you need to aim for one or several keywords and place them strategically, such as in the video title and description. Your profile should also be well-detailed, providing all necessary information about your business and your other social media platforms.
This way, you stand a better chance of appearing in Google’s results and thereby gaining visibility.
Further read on how to optimizes its Youtube videos for SEO
GAINING INTERNET USERS’ TRUST
One of the primary benefits of having a YouTube channel is the ability to enhance your brand’s credibility. This platform allows you to bolster trust among internet users towards your company, a crucial factor, especially in the purchasing process.
In this regard, you can share videos that involve “humans,” showcasing your employees or clients. Authenticity holds significant value in consumers’ eyes. When they discover your brand via YouTube, they should understand who you are and feel connected to your brand. You must demonstrate that you comprehend their needs.
SHOWCASING YOUR EXPERTISE
YouTube is the ideal platform to demonstrate your company’s expertise and position yourself as an authority in your field. Depending on your products or services, you have numerous opportunities to highlight their qualities!
You can offer tutorial videos, explaining how to use your products effectively, or explanatory videos that shed light on a problem faced by your clients. YouTube allows for longer-form videos compared to Instagram or TikTok. Hence, you can take the necessary time to delve into topics that matter to you and interest consumers.
If you were still wondering why to use YouTube for your business, you are now aware! This social network can help your brand gain visibility, connect with consumers, and consequently generate more sales. With this platform, you have a wide array of possibilities to establish your brand image and emphasize your unique values. Keep in mind that your YouTube channel should become a source of quality information regarding your products and your company. Furthermore, the videos you publish on the platform can be shared across all your other communication channels: website, blog, social media, newsletters, etc.
Ready to embark on YouTube?
