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Do you know exactly what SEO in marketing is? The term SEO is a process of optimizing for search engines and improving a website to help it rank in search results.
Why is SEO natural referencing so important?
If you don’t know why this is important, just think about how you normally find the information you need in your daily life.
What would you do if you needed to replace your TV and didn’t know which model to buy? Where would you look if you were on vacation and needed to find a restaurant for dinner?
These results are based on what Google thinks is the most useful information for you, based on the keywords you entered.
But in many cases, the sites you see on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about.
They’ve also likely done extensive research to determine how users like you phrase your searches on specific topics so they can optimize their page accordingly.
And if you want your target audience to find your site, you need to do the same. This has the potential to have a huge impact on your most important business goals, like increasing your leads and sales.
We invite you to continue reading this article on the importance of SEO, in order to discover the most advantages of optimizing your site for search.
1- SEO aims for quality traffic.
The most important benefit of SEO is that it is an inbound marketing strategy.
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether or not they want to hear from you, inbound methods focus on making it easy for your audience to find you when they want information.
These traditional methods, like cold calling, spamming, and interrupted ads, are used only with the advertiser’s goals in mind. Most consumers find them disturbing.
Shopify users who have used our Scrowp theme have seen their organic traffic increase by more than 25% thanks to the technical performance and speed of the latter
Marouane RHAFLI | Shopify and SEO exper
Inbound marketing, on the other hand, is much more customer-centric. Instead of interrupting consumers while they watch TV or listen to the radio, it involves creating useful resources and making useful information more easily accessible.
When users spend time searching for a specific type of product, they can find you on their own.
After all, who do you think will be most receptive to your marketing efforts: someone who sees your ad on a billboard while driving, or someone who stumbles upon a list of tips you posted while on the road? that he was looking for help online?. The answer is clear.
When you focus on attracting users who are actively seeking information related to your industry, products, and services, you will be much more effective at reaching your target audience.
Plus, it gives you the opportunity to reach your audience while they’re already considering making a purchase or contracting a service, increasing the chances that your marketing messages will translate into sales and leads.
2- Less fees for SEO services compared to PPC.
Google’s organic rankings are selected based on what its algorithm translates as the best results for a given query.
This means that once you’ve created a page that the search engine deems worthy of directing its users, it can continue to drive traffic to your site after it’s been published for months or even years.
Of course, researching and writing high-quality content requires investment. This investment will either take time, if you choose to create it yourself, or money, if you choose to hire a digital marketing agency to create it for you.
Once you have invested in SEO, there will be no ongoing costs to continue driving traffic to your website.
However, you should update your content every few months, depending on the nature of the topic. You will need to improve it if your competitors decide to target the same keyword. But at the end of the day, your place in the search results is free.
This is an important difference from PPC ads, which incur a fee each time a user visits a page.
3- SEO earns more clicks than PPC.
Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page.
Even if users trust Google’s algorithm. They know what spots advertisers are paying for and instead choose to visit the pages that the search engine has determined to be the best. Of course, this is only a guess.
But whatever the reasoning behind it, the fact is that the majority of clicks for any given search result in an organic result.
4- SEO helps building public relations.
The most important link between SEO and PR is link building.
Acquiring links from reputable websites is an essential part of any SEO strategy. The job of an SEO professional is to identify placement opportunities on industry blogs, news publications, and other relevant sites.
Top 10 Tips to Rank your Shopify Store on Google
Top publications and influencers are talking about your business, this presents a huge opportunity.
When you use link building research to find new ways to get your brand across to consumers, you’ll be much more effective at distributing content to customers and potential customers.
5- You can get ahead of the competition.
Today, SEO is widely considered a staple of any marketing strategy.
In fact, 61% of marketers say improving their SEO and online presence is a top priority. This means that your competitors are probably already taking steps to rank high in search results.
And with your own SEO strategy, you can keep up with them — and ideally, outpace them — to stay competitive in your industry.
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