By 
Presence Conseil supports companies in the prevention of psychosocial risks, the optimization of professional practices, and the management of crisis and suffering situations with which the teams are sometimes confronted. They offer audit, support, training, mediation, deployment of a listening unit, etc.
Challenge
In 2020, the Presence conseil site did not generate leads, the site was poorly structured and not optimized, so we have to work hard on it to help the client generate leads.
Actions done
- Semantic study to identify the right keywords
- Technical/semantic audit to remove blocking factors
- Implementation of SEO recommendations (internal linking, tags, url rewriting, H1, H2 titles, etc.)
- Writing and integration of unique and quality content through conquest pages
- Implementation of a B2B targeted external netlinking strategy to strengthen the authority of the site
- Monitoring of the evolution of positioning and organic traffic
- Implementation of action through CTAs, reassurance elements, etc. to improve the conversion rate
Results obtained
This graph shows you the evolution of the number of keywords positioned on search engines. 90 keywords positioned in February 2020; 460 keywords positioned in January 2021
This high visibility has made it possible to increase organic or natural traffic by +100% compared to previous years.
